Comments on: Twitter For Business Case Study: The Coffee Groundz

By: Digital Charl

Digital Charl — Thu, 19 May 2011 10:29:57 +0000

I especially like the idea of the twitter socials, like a flash mob but around coffee!

By: Burr coffee grinders

Burr coffee grinders — Wed, 06 Jan 2010 21:03:39 +0000

I’ve been going to the Coffee Groundz now for about a month, at least once a day for coffee. About half the time I use the drive-through window, which apparently gets priority for service. Reason being, it often takes quite some time to get your coffee when going inside. There always seems to be two or three people working, but inevitably there’s only one doing all the serving. I’m not sure if they have a major team work problem or that’s just the way the management wants them to do things. At any rate, because I’m a regular, the employees know what I want, and the brewed coffee is excellent with a good variety. If you go here, use the drive-through and you’ll be served quicker.

By: Alan Underkofler

Alan Underkofler — Mon, 09 Nov 2009 19:36:56 +0000

@Global Patriot – I agree! Twitter is a powerful tool for local businesses and O’brothers is another great example of using social media! By hosting the San Diego TwineUp the had 75 additional San Diego twitter users experience their fantastic food which creates more word of mouth and twitter exposure!

@Bennie Thank you for your comment! I have not had the pleasure of trying Coffee Groundz yet but they seem to have a great following in Houston! The restaurants and bars that create a balance of great food/drinks, great service, and a great atmosphere seem to do well and adding social media just explodes their success! Maybe you experienced them on an off day?

Any other Coffee Groundz customers care share their experience?

By: bennie

bennie — Mon, 09 Nov 2009 15:44:17 +0000

Problem is that their coffee isn’t very good, and I don’t care if they are tweeting me or not: I refuse to buy substandard coffee.

Just because you put it on Twitter doesn’t mean it will create customers for a product that wouldn’t sell otherwise. Twitter doesn’t create mythical demand from out of nothing for mediocre products and services.

By: Global Patriot

Global Patriot — Tue, 27 Oct 2009 21:07:45 +0000

Twitter can be such a powerful tool for local businesses, extending their ability to engage with customers when they’re not in the store. Tweeting deals such as “2-for-1 special this Friday” can get loyal customers in the door more frequently, and has the potential to go viral via retweets to their followers, which will expand the customer base.

In San Diego @DowtownRob hosted a great tweetup at O’Brothers (@obrothers) – it was my first taste of their “100% Authenticated, Bone Fide, Certified, Pure Organic Beef Burger” – and I’m now recommending them to friends and visitors.