Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business. Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.
The Coffee Groundz Background
Coffee Groundz is not your typical coffee shop! It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits! Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio. Sounds like a great place to visit!
How it Started
How is this small independent coffee shop using twitter to attract more clients and create stronger relationships with their customers? Like many businesses first venturing into Social Media for their business J.R. Cohen the manager of Coffee Groundz started out with listening, “I spent the first hour just looking at it wondering what to do”. The next day J.R. started following local Houston twitter users as @coffeegroundz and engaged them in conversation. J.R. would encourage his followers to stop by Coffee Groundz and ask for him by name. When customers arrived from twitter J.R. would greet each them, building on the relationship.
The Success Story
The Social Media ROI (return on investment) for The Coffee Groudz is tremendous. J.R. estimates within three months sales doubled because of twitter. This happened by engaging the local twitter community and listening to what customers were saying. J.R. often talks about twitter to go customer Sean Stoner @maslowbeer on twitter. Sean requested his breakfast order on twitter hoping to get in and out of the coffee shop faster. J.R. was listening and responded with “Wi. What do you want on it?” This created a huge response from the Coffee Groundz twitter community. It turns out many customers wanted to order via twitter and @coffeegroundz welcomed them!
The twitter Impact Continues
Coffee Groundz and taken twitter a few steps further by hosting live twitter events called tweetups at their location. It’s not surprising when you have 100 twitter people at your location they do more than just tweet! They buy coffee, drinks, and food! And more importantly these events attract new customers to experience Coffee Groundz.
Hosting events have always been a great way to increase sales for restaurants, bars, and clubs. By creating such an impact with twitter Coffee Groundz seems to be attracting additional events to it’s location. Just this week Hallmark Mobile Greetings hosted a live event at Coffee Groundz to show customers how their mobile greetings application worked. The tweet sent out buy @coffeegroundz “Free coffee and free dessert here thanks to #hallmarkmobile come by and say hi.” This Social Media Strategy works for Coffee Groudz as it attracts new customers. Hallmark Mobile wins by tapping into the digital and Social Media customers that frequent Coffee Groudz. Brilliant!
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