Top 12 Types of People to Follow on Twitter

by Angie A. Swartz on August 17, 2010

Twitter continues to be confusing to business owners.  We at Square Martini Media speak and teach about many things and we sometimes forget to write about the obvious ones.  We thought you might enjoy this post about who to follow on Twitter.

The top three questions I hear about Twitter are:

  1. “How do I make money with Twitter?”
  2. “Who should I follow on Twitter?”; and,
  3. “Should I pay a service to grow my Twitter Followers for me?”

Picture1The good news is, if you are a business owner and you want to use Twitter as a business tool, you already know the answer to these questions.  You likely just aren’t thinking about the answers in the right context.  Twitter is a networking tool that allows you to connect with people, to form relationships and to get to know people.  Ask yourself who you follow around in real life to do this and you’ll know who you want to follow virtually.

As for question #3, “Should I pay a service to grow my Twitter Followers for me?”  In most cases, my answer is no.  Is there any way an automated service can know your business any better than you can?  You can pay for one, but you’ll likely end up with a bunch of robots and fake accounts following you.

Here’s my list of the Top 12 places to start following people on Twitter.  Starting here will help you created a list tailored to you and your business which should result in quality relationships and conversations.

  1. Thought Leaders
  2. Industry Leaders
  3. Community Leaders
  4. Your Competition
  5. Suppliers and Vendors
  6. Customers
  7. Potential Customers
  8. Employees
  9. Great Tweeters
  10. People You Enjoy
  11. People You Know, Like & Trust
  12. Power Business and Referral Partners

Follow this list and then participate in the conversation.  You’ll start to see other people you want to build your community around so follow them too.  Your network will grow just like your real life network does.

So, how do you make money on Twitter?  By forming relationships, helping others and offering a quality product that customers need at a market driven price.  The fundamental rules of business haven’t changed.

Feedback always welcome here in a comment or on Twitter.

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Social Media Tip: Perform a 30 Day Twitter Pilot Before Ruling It Out | Social Media Strategy | Square Martini Media
08.27.10 at 6:02 am

{ 2 comments… read them below or add one }

Gregory Remington 08.18.10 at 3:08 pm

Awesome article! I run into a lot of business owners and even marketers that don’t get that social media is a medium for building business relationships and referrals.
.-= Gregory Remington´s last blog ..Zen Wireframe v35- TYPOTYCOON TheDemoca =-.

Angie A. Swartz 08.31.10 at 6:52 pm

Greg, Thanks for your comment! Building relationships? Is that what we want to do? 😉 Yes, the rules of business haven’t changed have they? We still all want to do business with people we know, like, and trust.

Like you, I’m still surprised at even the high level business professionals that don’t understand what social media is all about! I’ll keep singing the praises of the fundamentals though!

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