Twitter

It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.

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The recent full page color ad in USA Today shows a brilliant example of using New Media i.e. Social Media, specifically Twitter and Traditional Media i.e. advertising in the USA Today.  Trident Gum is doing what many brands are implementing with TV advertising, pulling viewers or in this case readers into different media outlets by cross promoting them in advertising.

When working with our Social Media Marketing clients at Square Martini Media we often discuss all current advertising methods and create ways to pull them together.  By linking different audiences or fans across multiple media platforms you create a synergy in your marketing efforts and increase the overall impact.   This is a major part in our clients marketing and Social Media strategy and should be included in yours.

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Today I was reading Website Magazine (does anyone else still read magazines?) and noticed a small note on Popular Twitter Clients (applications that allow you to do more things with twitter).  There are hundreds of different ways to tweet your message out on twitter but here are the top 7 ways people send out their messages to the twitterverse:

1. Web – 20.74% – The web means just using twitter.com to send twitter messages.
2. TweetDeck – 13.73% – TweetDeck is the most popular client for twitter and also connects to your Facebook, Linkedin, and MySpace accounts.  TweetDeck allows you to create groups with the people you are following on twitter.

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Mari Smith, The Pied Piper of Facebook, joined host Angie A. Swartz on Twitter Talk Radio on September 2, 2009.  This interview is filled with so much great information, we just couldn’t resist going back and writing about it!

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.  

Twitter Names:   @MariSmith, @Aaswartz.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

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Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business.  Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.

The Coffee Groundz Background
Coffee Groundz is not your typical coffee shop!  It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits!  Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio.  Sounds like a great place to visit!

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One of the great things about Social Media is the many additional tools you can use.  There are so many Social Media tools available now and new ones coming online everyday no one could never try them all!  One of these great tools I have really enjoyed using lately is TweetChat.  I have used it  for Gravity Summit, The Cool Twitter Conferences, and the San Diego Twestival and TweetUp events.  So what are the Top 7 Reasons?

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Where were you eight years ago when you heard that planes were flying into the World Trade Center? It’s a day that most of us will never forget.  We hope that you will take a minute and remember the people affected by the events of September 11, 2001 and also all the good things  in your life today.

On Wednesday September 9, Twitter Talk Radio was devoted to folks doing great things to give back to the world.  Global Patriot, Mark Lovett, and Scot Chisholm, CEO of Stay Classy, and Host of Twestival San Diego join host Angie A. Swartz and Guest Co-Host Alan Underkofler, this week on Twitter Talk Radio.    Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego!

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One of the many questions we hear at Square Martini Media during our initial Social Media strategy discussions is “does Social Media really work to increase business?”.  With this question in mind we will now start posting Social Media case studies and success stories more often on Square Martini Media.  You can see a few of our past stories by reviewing the Twitter Talk Radio posts.

Our first case study involves using twitter to attract new customers, engage current customers, and increase sales.

Naked Pizza Background
Naked Pizza a New Orleans pizza takeout and delivery restaurant with a mission to make an unhealthy and popular fast food healthier, more nutritious, and better tasting!

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On August 10th, Alexander Russo in his Chicago Now: District 299 Chicago Schools Blog discussed The Chicago Public Schools new “Network and Computer Resources” policy that bans teachers from using Facebook and Twitter.  The policy is a good example of how organizations aren’t maximizing Social Media so we thought we’d point out this case study.

The Chicago Public Schools ban of Facebook and Twitter brings to light to the following points:

• Teachers will always be challeged for ways to connect with their students.
• Texting and social networking sites are a way of life for the younger generations.

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