Social Media Strategy

MC Hammer understands Social Media Strategy. I wasn’t sure what to expect from MC Hammer but I can say uncategorically that my expectations were blown out of the water by this business mogul.  MC Hammer not only wowed the room with his charm and charisma but he blew it out of the water with his knowledge of business and social

Angie Swartz, MC Hammer and Bob Fine

media strategy.  Just before his presentation, MC Hammer tweeted that he always gets ready for a performance or presentation by listening to the following song.  He did, in fact, have his headset on.

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I’m not kidding…

I don’t work for Blog World Expo…

It really did….

And if you are a business owner who wants to learn more about Social Media and you’ve been looking for a one-stop learning experience where you can immerse yourself in an environment and really understand what the Social Media industry is all about, well folks, this is the one.  Not to mention you get the bonus opportunity to learn all about podcasting because Blog World Expo merged with New Media Expo this year too (the premier conference for podcasters).

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I attended Gravity Summit at Harvard University on August 31.   Thanks to Rodney Rumford and Beverly Macy for another terrific multimedia learning experience! This was the 3rd Gravity Summit I’ve attended and they just keep getting better every time! I promise to write another post covering the entire event in detail but I just had to write my first post about one of my all time favorites, Gary Vaynerchuk, who shared the Keynote stage with MC Hammer (yes, THAT MC Hammer! Mr. “Can’t Touch This” Himself).

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I am sure this is not the first time you have heard this.  Your business needs a blog!  But is it all just a bunch of hype?  Let’s look at a few of the top reasons why your business should include a blog as part of your social media strategy.

1. Blogs Add Personality and Conversation – Let’s face it… your typical website can be pretty boring.  When you are exploring a new company to hire or buy from you are craving information.  A blog provides more information about your company and product.  This can be your best marketing tool as your potential client can read your posts and the conversations generated from these posts.

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Are you a Social Media Expert?  I’ve heard and read an abundance of material about what makes someone a Social Media Expert, a Social Media Guru, a Tenured Social Media Consultant.  We could easily write a book on this topic in lieu of a blogpost.

In my humble opinion, there are very few Social Media Experts.  After all, how can any of us be an expert on an industry that’s so young and moving at such a rapid speed?  Certainly, there are pioneers and early adopters that are leaders in this industry and they are clearly experts on certain aspects and tools in the industry.  However, one thing is for sure.  If you are going to be presenting yourself as a consultant, speaker, blogger, writer related to social media, you’ve got to be a user of the tools demonstrating your own social media strategy.

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We were on our way to Las Vegas last Friday to attend Affiliate Summit, CES and WordCamp.  While  placing our bags in the bins to go through the X-ray machines at security, we couldn’t help but re-notice that Zappos ads were still everywhere.  Zappos is headquartered in Las Vegas and some of our Social Media buddies were on their way to a tour of Zappos as we traveled.  How appropo!

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