Social Media Strategy

Have you ever wanted to add a follow me on twitter badge or box on your facebook profile?  For many facebook users the idea of having a twitter badge is enticing but the steps to do it can be a bit confusing.   To make it easy for you I have listed 7 simple steps to add a follow me on twitter badge or box on your facebook profile below.

1. Log on to facebook

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It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.

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So, what does a Candy Cane Martini (see recipe below) have to do with your social media strategy?  Well, that depends on how you use it.  But, if you plan well, it could play at least a little role in your social media impact for the holiday season.

Every time you get together with a friend, business partner, customer, or prospect this holiday season, think about how you might use social media to let them know you felt extra special about the time they chose to spend with you.  Can you?

• Photograph them with you and your festive Candy Cane Martini then:
  • Tweet it (via Tweetphoto)?

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Is Social Media a FAD?

Well, maybe it is for you…. If you live under a rock or on a mountain top where there’s no possiblity of ever getting internet or wireless phone signal.

But, if you are one of those businesses out there wavering on whether or not it’s time yet to stick your toe in the social media waters, you might want to watch this video. Yes, it could be a publicity stunt but even if it is. The groom, Dana Hanna, took time out from his wedding day to update his facebook and twitter statuses.

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Over 50% of Companies are blocking social media sites from their employees in the workplace.  Some reports say this statistic is as high as 85% indicating that only 15% of companies allow employees to freely use social media sites during working hours.  Are these companies demonstrating smart social media strategy or is this statistic an indicator that companies really have no social media strategies aligned to their core business goals? Are these companies in a reactionary mode to new technological trends they don’t yet understand?

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Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business.  Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.

The Coffee Groundz Background
Coffee Groundz is not your typical coffee shop!  It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits!  Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio.  Sounds like a great place to visit!

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MC Hammer understands Social Media Strategy. I wasn’t sure what to expect from MC Hammer but I can say uncategorically that my expectations were blown out of the water by this business mogul.  MC Hammer not only wowed the room with his charm and charisma but he blew it out of the water with his knowledge of business and social

Angie Swartz, MC Hammer and Bob Fine

media strategy.  Just before his presentation, MC Hammer tweeted that he always gets ready for a performance or presentation by listening to the following song.  He did, in fact, have his headset on.

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I’m not kidding…

I don’t work for Blog World Expo…

It really did….

And if you are a business owner who wants to learn more about Social Media and you’ve been looking for a one-stop learning experience where you can immerse yourself in an environment and really understand what the Social Media industry is all about, well folks, this is the one.  Not to mention you get the bonus opportunity to learn all about podcasting because Blog World Expo merged with New Media Expo this year too (the premier conference for podcasters).

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I attended Gravity Summit at Harvard University on August 31.   Thanks to Rodney Rumford and Beverly Macy for another terrific multimedia learning experience! This was the 3rd Gravity Summit I’ve attended and they just keep getting better every time! I promise to write another post covering the entire event in detail but I just had to write my first post about one of my all time favorites, Gary Vaynerchuk, who shared the Keynote stage with MC Hammer (yes, THAT MC Hammer! Mr. “Can’t Touch This” Himself).

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