social media marketing

So, what does an April Fool’s Martini (see recipe below) have to do with your social media strategy?
Well, that depends on how you use it.  But, if you read our Candy Cane Martini Post in December, we got you started.  Periodically, we’ll offer you additional martini recipes to help you stop, take a pause and measure your social media campaigns.  Measure? Yes, measure.  We mean estimate the ROI and effectiveness of your social media strategies.

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Have you ever wanted to add a follow me on twitter badge or box on your facebook profile?  For many facebook users the idea of having a twitter badge is enticing but the steps to do it can be a bit confusing.   To make it easy for you I have listed 7 simple steps to add a follow me on twitter badge or box on your facebook profile below.

1. Log on to facebook

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It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.

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Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business.  Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.

The Coffee Groundz Background
Coffee Groundz is not your typical coffee shop!  It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits!  Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio.  Sounds like a great place to visit!

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I’m not kidding…

I don’t work for Blog World Expo…

It really did….

And if you are a business owner who wants to learn more about Social Media and you’ve been looking for a one-stop learning experience where you can immerse yourself in an environment and really understand what the Social Media industry is all about, well folks, this is the one.  Not to mention you get the bonus opportunity to learn all about podcasting because Blog World Expo merged with New Media Expo this year too (the premier conference for podcasters).

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LinkedIn membership has more than doubled in the last year going from 14 million users in October 2007 to over 30 million in October 2008!  The average age for LinkedIn users is 41, with all the top Fortune 500 business decision makers having LinkedIn accounts.

1. Networking – Clearly the more active you are on LinkedIn the more exposure you have.  This brings you more clients and referrals
2. LinkedIn Search People – Who are you looking for?  You are only one, possibly two, LinkedIn connections away from your next large customer.

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