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social media goals

Concerned that you’ll waste too much time on social media?  Well, you should be!  If you aren’t clear on why you’re using social media, you can invest hours without accomplishing anything (except maybe having lots of fun and connecting with your long lost high school buddies).


A good social media strategy must be well thought out, targeted and aligned with your company goals.  Thus, the first step is to make sure you start by revisiting your company goals.  Only then can you start thinking about social media and how it can compliment your objectives.