Twitter names: @rumford, @tweetphoto, @tweetphotosean and @aaswartz

Podcast 1: This week in Twitter News!

Angie Swartz, Sean Callahan and Rodney Rumford talk about Twitter account suspensions and how Twitter is not just an addiction but a “channel of communication.” Technorati releasing list of top 100 twitterers, ReadWriteWeb thinks Twitter should get a Nobel Peace Prize for the Iran elections coverage, new study says the 55+ demographic is the fastest growing one on Facebook, Twitter added to Collins English Dictionary, and Michael Jackson #1 trending topic.

Podcast 2:  Tweetphoto: Rocking the World of Uploading Pictures to Twitter!

Angie Swartz, Sean Callahan and Rodney Rumford discuss how Tweetphoto, a company only 6 months old, is providing “a better way to photo share.” In 3 easy steps users can share photos, vote, favorite and geotag. They welcome comments and suggestions from their users.

Podcast 3: Tweetphoto: The Best New Marketing Tool for Your Business?

Angie Swartz, Sean Callahan and Rodney Rumford talk about who uses Tweetphoto, how people can search for photos (even if they don’t have a Twitter account), and how Tweetphoto is a marketing tool for businesses.  Tweetphoto has users like Britney Spears too!

Podcast 4: Advice from Tweetphoto Founders on Getting the Most Out of Twitter

Sean, Rodney and Angie talk about listening tools (Google alerts and RSS feeds), ways to find people to follow (search.twitter.com, twellow.com and twittergrader.com) and tips for how businesses can make the most of Twitter.

Congrats to Tweetphoto on their recent write up in the Wall Street Journal!

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I attended Gravity Summit at Harvard University on August 31.   Thanks to Rodney Rumford and Beverly Macy for another terrific multimedia learning experience! This was the 3rd Gravity Summit I’ve attended and they just keep getting better every time! I promise to write another post covering the entire event in detail but I just had to write my first post about one of my all time favorites, Gary Vaynerchuk, who shared the Keynote stage with MC Hammer (yes, THAT MC Hammer! Mr. “Can’t Touch This” Himself).

In the short 30 minutes that Gary spoke, he covered social media strategy, passion & doing what you love, personal branding, the New York Jets (his goal is to buy them), the New York Jets Social Media Strategy (they are his client), his family (he has a new 3 month old daughter Misha), his new book “Crush It” (coming out in the fall), his business (Wine Library TV), business and how every entrepreneur deserves the right to hit bottom so they can have the opportunity to sell rocks.

If you haven’t ever heard Gary speak, you’re likely wondering how it is possible Gary covered all of these topics in such a short time.  Gary is passionate about everything he does.  He starts talking and leadership and business principles start spewing out like he’s a machine.

Gary focused on the importance of gaining buy in from the top decision makers when implementing a Social Media Strategy.  He always gets straight to the point,

“You can’t do social media ½ pregnant.  You’ve got to reach the CEO and keep talking about the importance of social media until they hear you. So yap and yap and yap until they fire you.”

Brilliant. Poignant. Well said. Tweetable.

I think what he meant was if management isn’t listening and they never hear what you’re saying about:

• The importance of social media,
• How effective social media is,
• How old media and marketing methods are no longer as effective as they used to be

Then you might as well just walk out the door, because:

• They aren’t going to support you theoretically,
• They aren’t going to give you the financial budgets, and;
• The support from their staffs

That you need for your social media campaigns to be successful anyway.

So, why am I choosing to write a post about this?  For those of you business owners who are thinking about whether you should stick your toe in the water and work on a Social Media Strategy, there’s a message here for you.  Don’t do it until you’ve done some homework.  There is so much information available on the web about social media.  After all, most good social media companies should be using social media strategies for their own businesses.  Thus, they should be sharing information on social media sites.  If you can’t find answers, contact us and we’ll be happy to talk to you about whether social media is right for you.

I’ve met Gary in person and listened to him speak via livecast many times.  It’s quotes like the one above that keep me coming back.  Additionally, Gary keeps me thinking long after we’ve parted company.  I love that about him.  His ability to keep my creative energy moving is a true talent.  It’s a great honor to host Gary on both Boost Your Business Radio and Twitter Talk Radio shows on October 14 so tune in to hear him!

A little  more on selling rocks…

Yes, Gary said “I’ll sell Rocks to make a comeback if I lose everything I have taking time out to be with my wife and my baby girl.”  I’m sure it isn’t Gary’s wishes to lose everything he has.  However, he was making a point that balance and his family are uber important to him.  He was talking about being a guy who’s super focused on what he does at every minute.  If he’s gotta wait 45 minutes to see his daughter smile-so be it.

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On July 15, CNN iReporter Chris Morrow visited the Cool Twitter Conference at Croces in San Diego where I was speaking. (The conference was terrific. Read Marketing Melodie’s Live Blogging coverage for more info.)

Reporter Chris Morrow came to ask a few of the Speakers their thoughts about what the future holds for Twitter.  Watch the report above and see what you think.

Now that you’ve watched the video and heard from us, what do YOU think the future will hold for Twitter?

• Will Twitter live to be older than the average age of most social networks of 5 years? (Twitter is 3 years old now)
• Will Twitter Win a Nobel Peace Prize? (You can vote Here)
• Will Twitter be Man of the Year as suggested by Bob Rice?

Leave your comments below and tell us your thoughts around these options and many others! And keep your eyes open, Chris’ video just might end up on your TV on CNN.

I’ll be interviewing Chris Morrow about her career as a freelance journalist and her use of twitter on Boost Your Business Radio with my Cohost Rieva Lesonsky on July 29 at 11am PST.  Come listen–her daily travels are fascinating! How many people do you know who interview people while traveling in a private helicopter?

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