Do you have a LinkedIn profile? Do you wonder why this social media tool is just as important as all the other ones? Well, we have answers about why every strong social media strategy must include LinkedIn.
For starters, LinkedIn is the number one business network. LinkedIn has over 50 million users all over the globe with every Fortune-500 company represented. This is a network you cannot afford to miss. LinkedIn is easy to setup and forget. But just like you forget LinkedIn, so do all your LinkedIn Connections. Your connections forget about you.
Did you see a twitter or Facebook logo at the bottom of the screen while watching CNN? Did you see a recent commercial or advertisement with just the Facebook business page listed for your favorite brand? No website… just the Facebook website.
Everybody else is doing it, right? All types of companies are turning to Social Media. Large fortune 100 companies, big local companies, all the way down to your favorite coffee shop down the street. Is everyone just jumping on the band wagon or is this social media stuff really working?
Creating a great Linkedin marketing strategy which generates consistent leads and business for you all starts with having a dynamic and complete Linkedin profile. Your Linkedin profile is often the first impression someone receives of you, your brand, and your company. The profile is not just for Linkedin but for your entire online presence. When searching on Google for any name, the Linkedin profile should be one of the first 10 sites. You control what prospects and customers read about you on Linkedin, therefore having a stand out Linkedin profile is an essential first step for your Linkedin strategy.
Let’s talk about events! Business events, networking events, business trainings, online events, webinars, or any of the other possible events you may use as part of your business marketing or sales strategy. One of the the key steps to having successful events is what you do to promote that event both online and offline.
Watch the latest video of “The Social Media Minute” to get ideas on how to use twitter, Facebook, and Linkedin to promote your next event:
Let’s recap on how to use Twitter, Facebook, and Linkedin for your upcoming events:
There are endless ways and ideas for almost every business to use Social Media i.e. Facebook, Twitter, LinkedIn, YouTube, and blogging. In fact almost every day we are asked how to use Social Media in business. To start answering this question Square Martini Media has started a new series called the “Social Media Minute”. Each week you will find a new blog post and YouTube video with an idea or way you can use Social Media in your business. We will cover questions we are often asked about Social Media, ideas we share with our clients, and explore Social Media uses for all types of industries.
I was just asked this question today from a new client. Why should my company use Social Media? The person asking intuitively knows their company should be using Social Media specifically a company blog, Linkedin, Facebook, and Twitter. And the reason why they know they should be more active in Social Media is because they are seeing their customers use Social Media more and more. Customers are viewing Facebook and Twitter on their iPhone, Driod phone, and now of course their iPad.
I am constantly asked how I use Linkedin to grow my business. For a lot of businesses and professionals Linkedin is a mystery. Often times when we speak on using Social Media to grow your business we will ask by show of hands “who has a Linkedin account?”. Typically most of the room will raise their hand. Of course when we follow up with “who has received businesses or referrals from Linkedin?” or “who knows how to use Linkedin for their business?” only one or two hands will remain!
Linkedin gives you the ability to control your online identity. Have you Googled yourself lately? What comes up for you? It is all positive? Maybe a few negatives? Or worse does nothing come up at all? Linkedin profiles quickly rise to the top of search results letting you control what people see about you and your company online. Let me say this in another way… You are in complete control of what people see about you on your Linkedin profile therefore you are in complete control on what people read about you online! You must take advantage and leverage this!
When was the last time you were on Linkedin? When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.” If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!
With over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?
Square Marini Media Co-Founder Angie Swartz will be moderating an impressive social media panel at Gravity Summit held at University California Irvine June 22, 2009. Panelists include Lauren Kozak, Social Media Manager for Britney Spears, Scott Gulbransen, Social Media Manager for Intuit, Karen Sohl, Director Worldwide Corporate Marketing for Cisco Systems, and Steve Patrizi, VP Sales and Marketing for LinkedIn.
The Panel topic: Building and Managing Successful Online Communities is sure to be one of the highlights of Gravity Summit. The importance of building successful and engaging online communities for brand awareness, revenue generation, and customer experience is becoming an increasingly important marketing and public relations tool. All of the panelists are pioneers in building online communities and will share their real world experiences with us at Gravity Summit.
