Twitter names: @BlogWorld, @Genuine, @Rieva and @aaswartz

You can listen to the Boost Your Business Radio Show on Blogworld below:

Podcast One:  Blog World Expo

Guest Info and Notes: Rieva and Angie discuss how Housing Starts are up for the 3^rd month indicating the Economy might be turning around while other factors are still uncertain, how you can benefit, focusing on what you do best, beefing up your skills and attending industry trade shows.  Additionally, we discuss the deaths of Ted Kennedy, Eunice Kennedy Shriver and the Kennedy family philosophy: you must do something with your life to better society.  They discuss the importance of karma of the universe and giving back via money, time or just helping others.

Podcast Two: What is Blog World Expo & How Did it Start?

Guest Info and Notes: Rieva and Angie interview Rick Calvert and Jim Turner from Blog World Expo.  Blog World Expo is the premier conference for bloggers and podcasters started by Rick Calvert after he started a blog as a hobby and found that there was no conference for bloggers four years ago.  Blog World expects 3500 attendees in October 2009 and offers some of the world’s leading authorities on the blogging industry as speakers.  We discuss how the event offers an atmosphere where everyone is approachable even folks like Mike Shinoda, lead singer for Lincoln Park (2008 speaker & attendee).  Additionally, we compare/contrast bloggers to traditional reporters and how the industry has changed.  Rick offers a 20% off discount code for attendees.

Podcast Three: Why Blog World Expo is a MUST-Attend Event!

Guest Info and Notes: Rick and Jim discuss their experience transitioning from corporate careers to full time entrepreneurs and offer advice to anyone making the same change.  We discuss how Blog World Expo 2009 will offer over 200 speakers including folks like Erin Swisher, Brian Solis & Chris Brogan. Tracts are offered for Bloggers and Professionals focused on the Business, Nonprofits, Military, Medical, Mommy, Real Estate Industries.  The conference also offers terrific networking opportunities.

Podcast Four:  The Truths in Business

Guest Info and Notes: The Truths in Business are Lessons for Business Owners.  1) It Takes Hardwork 2) There will be uncertainty 3) Only You will be truly passionate about your own business 4) The hardwork you Being your own boss is like nothing else and luck 5) Luck plays a part but you can only take advantage of luck if you put in the hard work 6) You must get involved in your community, the world and your business because it will come back to help you.  7) The economy is still unstable but focus on what yourself  If you product sucks, social media won’t change it.  8)  Social Media will expose your dirty laundry.  9)  People buy from people you like.  Social media allows you to present personality.  10)  Social media builds loyalty.

Learn more about Blog World Expo by listening to past Twitter Talk Radio shows.  Subscribe to Twitter Talk Radio:

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Seth gives the example of Mother Theresa who was an Atheist but used her actions to define herself.  Further, he says, “Authenticity, for me, is doing what you promise, not “being who you are”.  His post is really fabulous and discusses how we’re all filled with self doubt but our actions can easily drown out negative self talk.  You must go read it for yourself.

So, how does this apply to our friend Neophyte Joe?  Neophyte Joe thinks he’s a social media expert but he acts like a newbie.  How does a newbie act?  Let’s walk through a couple of examples.

But first, let me add a little disclaimer about our friend Neophyte Joe.  He’s a friend, here to help those of you who might be forgetting your manners a bit or new to the social media party.

So let’s look at some of his faux pas examples:

• Making Relationship Building a #1 Priority. He often forgets that social media is all about relationships and getting to know each other.

Neophyte Joe has a bad habit of walking up to you on Twitter  without introducing himself or trying to get to know you, and immediately trys to jump into bed.  Hey, how about we get right to it?

“Buy this “never thought of before box product about facebook for business, watch my fabulous video, hear my bio and tell all your followers, I’m the BOMB”

• Using Twitter Personalities for Selling

Using Twitter “friends” with many followers to sell your products.  Neophyte Joe only uses twitter for selling and he tweets to twitter personalites like @scobleizer and @chrisbrogan about his product and articles just for the hits to these popular twitter guys large number of followers.  Thumbs down Neophyte Joe.

So that’s it for our lesson today.  Go read Seth’s post and add him to your RSS feeder if you haven’t already. (Is there still anyone in Social Media that hasn’t? I wonder.)  My favorite thing about reading Seth is that he says mountains in very few words. I get loads of inspiration in a time efficient manner.  Bingo!

And no, Brad Crooks and Jim Turner, Sorry, he’s not either of you. You’re both far too courteous and giving to others to be Mr. Neophyte Joe.  Neophyte Joe is happy to look up to both of you as his mentors.  Stay tuned for another post on Joe in the future.  He’s got a lot of examples for all of us   Thanks for reading and Happy Monday!

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