Facebook

On August 10th, Alexander Russo in his Chicago Now: District 299 Chicago Schools Blog discussed The Chicago Public Schools new “Network and Computer Resources” policy that bans teachers from using Facebook and Twitter.  The policy is a good example of how organizations aren’t maximizing Social Media so we thought we’d point out this case study.

The Chicago Public Schools ban of Facebook and Twitter brings to light to the following points:

• Teachers will always be challeged for ways to connect with their students.
• Texting and social networking sites are a way of life for the younger generations.

{ 2 comments }

Facebook is a free-access social networking website.  Users can join networks organized by city, workplace, school, and region to connect and interact with other people.  Currently the number one Social Network with 26 million users in the US alone!  So why should you and your business be active on Facebook?  Here are my top 7 reasons:

1) Reconnect
With so many users on Facebook it’s become very easy to connect with friends, clients, and co-workers both current and past.  With each connection (friend) you have the opportunity to let people know what you are currently doing and possibly turn this connection into a new client.  It’s amazing the amount of new business you can create with old friends.

{ 3 comments }

The first thing I read today was Seth Godin’s post on Authenticity. He says that “If it acts like a duck , it’s a duck. It doesn’t matter if the duck thinks it’s a dog, it’s still a duck as far as the rest of us are concerned.”

Seth gives the example of Mother Theresa who was an Atheist but used her actions to define herself.  Further, he says, “Authenticity, for me, is doing what you promise, not “being who you are”.  His post is really fabulous and discusses how we’re all filled with self doubt but our actions can easily drown out negative self talk.  You must go read it for yourself.

{ 4 comments }

Social Media Strategy

Does your 2009 Business Plan include a Social Media Strategy?  If your answer is no, then I have to ask you if  you’ve really performed a comprehensive review of your marketing strategy.  Have you considered this question carefully and taken it seriously?

If you don’t know what social media is, then a little careful study is a must.  Promise me you’ll at least set aside some time to look into this oh-so-important area.  Some think that social media is a fad, that it’s for friends and family or that it’s just a game but social media is here to stay.  Research shows that every day, big companies are investing millions of dollars to play in the social media game.  Why wouldn’t you at least invest a few hours to understand what you might be missing out on?  Can you really afford not to understand this?

{ 7 comments }