Social Media Strategy

Does your 2009 Business Plan include a Social Media Strategy?  If your answer is no, then I have to ask you if  you’ve really performed a comprehensive review of your marketing strategy.  Have you considered this question carefully and taken it seriously?

If you don’t know what social media is, then a little careful study is a must.  Promise me you’ll at least set aside some time to look into this oh-so-important area.  Some think that social media is a fad, that it’s for friends and family or that it’s just a game but social media is here to stay.  Research shows that every day, big companies are investing millions of dollars to play in the social media game.  Why wouldn’t you at least invest a few hours to understand what you might be missing out on?  Can you really afford not to understand this?

Given our current economic conditions, there is no better time to utilize viral marketing opportunities like social media which are free and at your fingertips to promote your business.

Social media has many definitions.  The following is my definition:

“Using the internet as a conversation tool to create meaningful, two-way connections and relationships with your friends and customers so that you can offer them what they want and need in the most effective, efficient and entertaining manner.”

So, given that definition, what can you do in 2009 to improve your business?  The following are three tools you should be using consistenly:

1. Facebook:  Do you have a personal facebook account that reflects your current activities?
2. Linked In:  Are you consistently connecting to other professionals with and are you maximizing all of its robust tools?
3. Twitter:  Are you creating meaningful relationships within the twitter community?  Are you researching what big companies like Dell, Comcast and others are doing to make millions with Twitter?

So, we’ll be interested in hearing from you as you progress through 2009 using social media strategies to improve your business.  The purpose of this blog and Square Martini Media is to help companies use Social Media to its fullest potential.  We can’t wait to see it happen in full force because we know it’s coming.

And, just for the record, we at Square Martini Media don’t buy into all the negative media hype about the economy.  In fact, we think there’s no better time than right now to build your business and to take advantage of all the great opportunities that a slightly down economy presents to you.  We both speak about this topic and we get a little passionate when the topic comes up.  Just read Alan’s post about it tomorrow morning if you want to know how crazy we can get.

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