A good social media strategy must be well thought out, targeted and aligned with your company goals.  Thus, the first step is to make sure you start by revisiting your company goals.  Only then can you start thinking about social media and how it can compliment your objectives.

Social Media Tip: A Good Social Media Strategy Starts With a Good Overall Company Business Strategy.

Make sure you have 5 written business and/or marketing goals with you when you start thinking about social media.  Use these goals to develop your social media goals.  Identify influencers and customers  in your industry who are already using social media to connect with, learn from and target for relationships… which in the end lead to business.

Want to read more about Social Media? Square Martini Media has plenty of articles with useful information for you and your business. Check out the links below and browse our website for more great advice!

• Why Should My Company Use Social Media?

• Social Media Strategy Case Study: AJ Bombers uses Foursquare, Twitter to Rock the Restaurant Industry

• Does your 2009 Business Plan include a Social Media Strategy?

And if you’ve got a great example of inspiration for writing social media strategies, please share it here  in a comment or on our facebook page.

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Social Media Strategy

Does your 2009 Business Plan include a Social Media Strategy?  If your answer is no, then I have to ask you if  you’ve really performed a comprehensive review of your marketing strategy.  Have you considered this question carefully and taken it seriously?

If you don’t know what social media is, then a little careful study is a must.  Promise me you’ll at least set aside some time to look into this oh-so-important area.  Some think that social media is a fad, that it’s for friends and family or that it’s just a game but social media is here to stay.  Research shows that every day, big companies are investing millions of dollars to play in the social media game.  Why wouldn’t you at least invest a few hours to understand what you might be missing out on?  Can you really afford not to understand this?

Given our current economic conditions, there is no better time to utilize viral marketing opportunities like social media which are free and at your fingertips to promote your business.

Social media has many definitions.  The following is my definition:

“Using the internet as a conversation tool to create meaningful, two-way connections and relationships with your friends and customers so that you can offer them what they want and need in the most effective, efficient and entertaining manner.”

So, given that definition, what can you do in 2009 to improve your business?  The following are three tools you should be using consistenly:

1. Facebook:  Do you have a personal facebook account that reflects your current activities?
2. Linked In:  Are you consistently connecting to other professionals with and are you maximizing all of its robust tools?
3. Twitter:  Are you creating meaningful relationships within the twitter community?  Are you researching what big companies like Dell, Comcast and others are doing to make millions with Twitter?

So, we’ll be interested in hearing from you as you progress through 2009 using social media strategies to improve your business.  The purpose of this blog and Square Martini Media is to help companies use Social Media to its fullest potential.  We can’t wait to see it happen in full force because we know it’s coming.

And, just for the record, we at Square Martini Media don’t buy into all the negative media hype about the economy.  In fact, we think there’s no better time than right now to build your business and to take advantage of all the great opportunities that a slightly down economy presents to you.  We both speak about this topic and we get a little passionate when the topic comes up.  Just read Alan’s post about it tomorrow morning if you want to know how crazy we can get.

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