Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:
- A Guest Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
- Useful Tips for Listeners on Twitter for Business
- Twitter and Social Media Happenings in the News
Angie Swartz interviews Scott Gulbransen of Intuit. Scott graciously joins us this week despite his busy schedule as Intuit announces their intent to acquire MINT this week. Angie and Scott discuss his passionate views about football (both Notre Dame and the San Diego Chargers), his love of working at Intuit, the NFL’s rules of Twitter, Intuit’s views on the personal tweeting for Scott as a Corporate Spokesperson, Scott’s comment’s to Shawn Merriman regarding the Tila Tequila incident and Chad Ochocinco’s contest where the winner gets to tweet for him during NFL games.
Angie Swartz interviews Scott Gulbransen about what it’s like to be a Corporate Communications professional (i.e. one of the faces of Intuit) tweeting on his personal twitter account both personally and professionally, how social media is an integral part of his day, using TweetDeck and other listening tools to stay on top of what consumers are saying about the brand & his great team (@quickenchels and @turbotaxashley). We also discuss how Intuit has long been a company to solicit feedback from customers for product enhancement opportunities.
Angie Swartz and Scott Gulbransen of Intuit discuss how Intuit partnered to use My Space Secret Shows for their Freeloader Nation promotion. This campaign was designed to embrace younger users and to welcome them to the Turbotax product. The Secret Shows offered bands like Lily Allen and Tay Zonday and small venue concerts had a limited number of tickets. Fans could friend Freeloader Nation on My Space to get tickets with 1st 25 friends having opportunity to get VIP Seats! Scott also discusses how all projects are measured to an ROI (return on investment) as Intuit is a for-profit company and other metrics they use to measure success.
Angie Swartz and Scott Gulbransen of Intuit discuss how a corporation’s policy on employee’s accessing the internet during working hours might have a dramatic impact on employee morale. Could your policy of blocking the internet infer you don’t trust your employees? We discuss Intuit’s relatively open policy for employee’s having access to social media sites during working hours. Additionally, we discuss MC Hammer, his speech at Gravity Summit at Harvard, his business savvy and astute insight into social media trends. (We also discuss Scott’s not so friendly banter with MC Hammer about the Oakland Raiders ;-).
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September 23 John Bernier Best Buy and Guest Co-Host Becky Carroll.
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