Yes! Podcasting can increase your social media presence and help you promote your business. We recommend you consider podcasting for three reasons.
- Create content because it’s one of the most important things you can do when implementing your social media strategy
- Podcasting can be easy and convenient, especially if you enjoy talking
- It is inexpensive and no major equipment is required
Here’s Angie Swartz with the weekly Social Media Minute to further explain the benefits of content:
As Angie said, it’s not which medium you pick but how you use it. What matters is that the content is on a popular medium so that it is easily assessable and enjoyed by your target customer.
You’re a writer, no problem- write blogs! Oh you like to be in front of the camera you say? Then record a video for YouTube! There is always a way to use your creative skills to create social media!
We hope you enjoyed the Social Media Minute and I look forward to your thoughts and comments. Please subscribe to the Square Martini Media YouTube channel and if you have a question you would like covered on the Social Media Minute, let us know by giving us your Social Media Minute Question.