Creating a great Linkedin marketing strategy which generates consistent leads and business for you all starts with having a dynamic and complete Linkedin profile. Your Linkedin profile is often the first impression someone receives of you, your brand, and your company. The profile is not just for Linkedin but for your entire online presence. When searching on Google for any name, the Linkedin profile should be one of the first 10 sites. You control what prospects and customers read about you on Linkedin, therefore having a stand out Linkedin profile is an essential first step for your Linkedin strategy.
To guide you through making the best possible profile or redesigning your current Linkedin profile, use the following 7 tips:
#1 Use a professional picture and create a great headline
Use a professional picture – I am amazed at how many Linkedin profiles do not have a picture. Linkedin is a professional network and your profile must include a great picture. Choose the picture that represents you and reflects how you want people to see you. If you do not have a professional head shot get one! A temporary solution to a missing professional picture is to have someone take a picture of you with a white wall behind you using great lighting.
You should be using Twitter for your business! As we have said again and again with enthusiasm, Twitter is a very valuable social media tool for business! It is second in searches to Google, SECOND! With over 22 billion searches, you can be assured many are business related. So the question to ask yourself is where are you, your company and maybe more important where are your competitors showing up in all of these Twitter searches?
Watch the latest video of “The Social Media Minute” to learn how to use Twitter for your business:
Here are a few of the take away points from the video:
Get a Twitter account
Learn from Twitter success stories
Read the two books recommended in the video
If you understand how to use Twitter, the process is easy, enjoyable, and highly beneficial for your business. If you want additional help with learning how to use Twitter for your business you might enjoy our Audio Guide How To Make More Money Using Twitter in Your Business or join us for an upcoming Twitter webinar Using Twitter to Grow Your Business.
Jim Kukral joined guest host Alan Underkofler to talk about online marketing strategies and his upcoming book Attention! This Book Will Make You Money. In this interview, Jim clues small-business owners in on how to get what they want for their company.
Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.
Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:
Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
Concerned that you’ll waste too much time on social media? Well, you should be! If you aren’t clear on why you’re using social media, you can invest hours without accomplishing anything (except maybe having lots of fun and connecting with your long lost high school buddies).
A good social media strategy must be well thought out, targeted and aligned with your company goals. Thus, the first step is to make sure you start by revisiting your company goals. Only then can you start thinking about social media and how it can compliment your objectives.
Social Media Tip: A Good Social Media Strategy Starts With a Good Overall Company Business Strategy.
Make sure you have 5 written business and/or marketing goals with you when you start thinking about social media. Use these goals to develop your social media goals. Identify influencers and customers in your industry who are already using social media to connect with, learn from and target for relationships… which in the end lead to business.
Let’s talk about events! Business events, networking events, business trainings, online events, webinars, or any of the other possible events you may use as part of your business marketing or sales strategy. One of the the key steps to having successful events is what you do to promote that event both online and offline.
Watch the latest video of “The Social Media Minute” to get ideas on how to use twitter, Facebook, and Linkedin to promote your next event:
Let’s recap on how to use Twitter, Facebook, and Linkedin for your upcoming events:
1) Use status updates on Facebook and Linkedin leading up to the event. Many of your followers, friends, and connections will spread the word and promote for you! New connections will learn more about you and possibly attend the event.
Laura Beulke joined host Angie Swartz and guest host Alan Underkofler to talk about her company, Vertical Printing & Graphics. In this interview, Laura offers great advice to small-business owners looking to boost their company’s popularity using social media.
Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.
Each week on Twitter Talk Radio, we spend an hour broken up into four segments and cover:
Two Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
Whether you are creating content for your blog, your facebook page, twitter updates, linkedin profile, a forum or any other social media site, the easiest place to find content is in your daily routine. People want to know about you, your life and your business. Remember, we all (well, most of us) want to do business with people we know, like and trust.
So, think, “How can I make this SUPER EASY for myself?”
The Tree, The Trees, The Trees are everywhere! Social media has lots of mechanics. These mechanics are very important. Don’t get me wrong. As a social media firm, we spend a lot of time ensuring that these mechanics are executed in a high quality manner with our clients. However, lately I’ve noticed that many companies seem to be caught up in the mechanics so much that they seem to be forgetting the real reason they are investing in social media in the first place–connecting with people.
How DO you learn about social media if you’re a beginner??
Clients and friends are always commenting that the ubiquitous social media is so massive that it’s overwhelming. It’s difficult to know where to start if you are a beginner. I wanted to answer the question in this weeks Social Media Minute, our Square Martini Media video series.
Watch the video to hear me talk about 5 Easy Ways to Learn About Social Media. I cover:
Books
Blogs
Participate
Getting Involved in Your Local Social Media Community
Guest host Alan Underkofler interviewed Patrick Dillon, co-founder of Artistic Hub. Dillon discusses his revolutionary internet contest software and how LinkedIn helped his small business grow into a giant.
Twitter Talk Radio, hosted by Angie Swartz, is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.
Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:
Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter and Social Media for Business
receives of you, your brand, and your company. The profile is not just for Linkedin but for your entire online presence. When searching on Google for any name, the Linkedin profile should be one of the first 10 sites. You control what prospects and customers read about you on Linkedin, therefore having a stand out Linkedin profile is an essential first step for your Linkedin strategy.
