Why Do You Want Your Business on Facebook or Twitter Anyway?

by Alan Underkofler on August 30, 2010

Did you see a twitter or Facebook logo at the bottom of the screen while watching CNN?  Did you see a recent commercial or advertisement with just the Facebook business page listed for your favorite brand?   No website…  just the Facebook website.

are you on facebook twitterEverybody else is doing it, right?  All types of companies are turning to Social Media.  Large fortune 100 companies, big local companies, all the way down to your favorite coffee shop down the street.  Is everyone just jumping on the band wagon or is this social media stuff really working?

Is it because you do not want to be left behind?  The companies that are building their social media presence now, creating great content online, and attracting an online following, are the ones that will continue to grow at a rapid pace.  Those companies starting now will be far ahead of anyone jumping into the social media pool a year from now.

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Can Podcasting Increase Your Social Media Presence?

by Lemon Drop on August 27, 2010

Yes! Podcasting can increase your social media presence and help you promote your business. We recommend you consider podcasting for three reasons.

  1. Create content because it’s one of the most important things you can do when implementing your social media strategy
  2. Podcasting can be easy and convenient, especially if you enjoy talking
  3. It is inexpensive and no major equipment is required

Here’s Angie Swartz with the weekly Social Media Minute to further explain the benefits of content:

As Angie said, it’s not which medium you pick but how you use it. What matters is that the content is on a popular medium so that it is easily assessable and enjoyed by your target customer.

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Can Twitter help your business make money? You are likely the only person who can answer that question so why not see what all the hype is for yourself.

Twitter is a potentially game-changing tool and one of the fastest growing Social Networks today. Still, the perception that “Twitter is just for kids!” or “Who cares what you are having for lunch?” have kept many business professionals away.  Others have created accounts and then can’t easily understand the mechanics so they stop using it before they invest enough time to understand its value.  twitter 300x125 Social Media Tip: Perform a 30 Day Twitter Pilot Before Ruling It Out

Can your business afford to ignore Twitter? Why do most TV news shows, newspapers and magazines continue to mention Twitter almost daily, capturing the eyes of many consumers?  Might you be one of the only businesses in your field to WAKE UP and give Twitter a second look?

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Mitch Wagner: Journalist Turned Second Life Expert

by Green Apple on August 25, 2010

Mitch Wagner met up with host Angie Swartz  to talk about Second Life and the future of blogging. He shares stories about his exciting career path and encourages writers to pursue Social Media careers.Mitch Wagner Copper Robot Mitch Wagner: Journalist Turned Second Life Expert

Twitter Names: @MitchWagner, @JJainschigg, @Kim_aka_Rissa, @AngieSwartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

  • Two Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
  • Useful Tips for Listeners on Twitter for Business

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Social Media MADE “The Guild” Succeed!

by Lemon Drop on August 24, 2010

This year at the famous San Diego Comic-Con I was given a mission to seek out Felica Day and the other cast members of “The Guild.” Admittedly, I had no idea what the show was about or why it was important until I got to the booth. As it turns out, I’ve been missing out! “The Guild” is especially interesting because the show is an online Felica Day, Creater and Main Character of The Guildseries!

While I awkwardly got autographs from the actors that I didn’t know I tried to get in a quick word with Felica, both the creator and main character. She smiled kindly and asked me what I wanted to know. She told me that the show started out as being completely supported by its fans. This is pretty amazing, to have a successful television series or should I say internet series just from its fan’s donations! The show was posted on the WatchTheGuild website and their popular YouTube channel. Fortunately, YouTube was able to help “The Guild” reach its target audience online gamers.

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Last week Facebook announced a new addition to the number one social networking website called Places.  Places allows Facebook users with a smart phone to “check in” where they are at in real time.  If you are sitting in your favorite restaurant, going to a show, or just strolling on your favorite path by the beach you can now check in using facebook places on iphonefacebook places.

For Facebook users you now have the ability to check in and share where you are at in real time with your Facebook friends.  Each time you check in to a new location your check in is posted on your wall for all you friends to see.  You can also view any of your Facebook friends that may be in the same location as well as tag friends that are with you in your check in.  With Facebook Places you can also view where all your friends are checking in and add comments to their check ins.

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Three Ways Newsletters Can Help Your Business

by Lemon Drop on August 20, 2010

Does your company have a newsletter? We hope the answer is “Yes!” because if you don’t, you’re missing a great opportunity! If you do already have a newsletter, there are tips to make it work harder for your company. Also, your company’s newsletter is not the only one you should be paying attention to…

Watch this week’s edition of the “Social Media Minute” video series by Alan Underkofler as he explains the benefits of getting and sending out newsletters.

Important points to remember from Alan:

    1) Make sure you are sending your newsletters to not only all current customers but  past customers too.

    2) Subscribe to all major competitors’ newsletters.

    3) Learn what the experts are doing! Subscribe to the newsletters of companies who have successful and popular newsletters.

    4) Remember that newsletters are free and can easily be unsubscribed to, so your company really has nothing to lose and everything to gain from newsletters!

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Airlines Soar with Customers on Twitter

by Green Apple on August 19, 2010

A recent article on BloombergBusinessweek.com highlights yet another example of businesses using Twitter for customer service-the airline companies! JetBlue, Delta and Southwest Airlines have capitalized on the social media tool to offer their customers the best service possible. Mike Brice, a regular Delta flier, tweeted the airline’s customer service department and rebooked his missed flight. Southwest and JetBlue advocates have been able to voice their questions or complaints with the airlines without waiting in lines or on-hold.

Photo illustration courtesy of Flickr.com/Andrei Dimofte and Dana Harris

Photo illustration courtesy of Flickr.com/Andrei Dimofte and Dana Harris

This continuing trend could very much be a result of celebrity influence. In 2009, musician Dave Carroll used YouTube to post his horrible guitar crisis with United Airlines. Kevin Smith, actor and comedian, tarnished Southwest’s name last February after being bumped from a flight for his body weight. He bashed the airline repeatedly on Twitter for his 1.7 million followers gaining the attention of fans all over the world.

So what does this mean for competing airlines? Or for any company that depends greatly on customer service and feedback?

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Denise Wakeman: A Blogging How to for Business Owners

by Green Apple on August 18, 2010

Host Angie Swartz welcomes back Denise Wakeman for a second interview. Denise offers listeners great advice about hiring a social media consultant and insight to the evolving online marketing era.

denisewakeman 200x300 Denise Wakeman: A Blogging How to for Business OwnersTwitter Names: @DeniseWakeman@AngieSwartz

Twitter Talk Radio, hosted by Angie Swartz, is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

  • Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter and Social Media for Business
  • Useful Tips for Listeners on Twitter for Business

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Top 12 Types of People to Follow on Twitter

by Angie A. Swartz on August 17, 2010

Twitter continues to be confusing to business owners.  We at Square Martini Media speak and teach about many things and we sometimes forget to write about the obvious ones.  We thought you might enjoy this post about who to follow on Twitter.

The top three questions I hear about Twitter are:

  1. “How do I make money with Twitter?”
  2. “Who should I follow on Twitter?”; and,
  3. “Should I pay a service to grow my Twitter Followers for me?”

Picture1 299x300 Top 12 Types of People to Follow on TwitterThe good news is, if you are a business owner and you want to use Twitter as a business tool, you already know the answer to these questions.  You likely just aren’t thinking about the answers in the right context.  Twitter is a networking tool that allows you to connect with people, to form relationships and to get to know people.  Ask yourself who you follow around in real life to do this and you’ll know who you want to follow virtually.

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