by Angie A. Swartz on December 2, 2009
Is Social Media a FAD?
Well, maybe it is for you…. If you live under a rock or on a mountain top where there’s no possiblity of ever getting internet or wireless phone signal.
But, if you are one of those businesses out there wavering on whether or not it’s time yet to stick your toe in the social media waters, you might want to watch this video. Yes, it could be a publicity stunt but even if it is. The groom, Dana Hanna, took time out from his wedding day to update his facebook and twitter statuses.
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Still Think Social Media is a FAD? Twitter and Facebook at the Alter
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by Angie A. Swartz on November 10, 2009
Over 50% of Companies are blocking social media sites from their employees in the workplace. Some reports say this statistic is as high as 85% indicating that only 15% of companies allow employees to freely use social media sites during working hours. Are these companies demonstrating smart social media strategy or is this statistic an indicator that companies really have no social media strategies aligned to their core business goals? Are these companies in a reactionary mode to new technological trends they don’t yet understand?
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What Happens When Companies Block Social Media Sites?
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by Alan Underkofler on October 27, 2009
Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business. Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.
The Coffee Groundz Background
Coffee Groundz is not your typical coffee shop! It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits! Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio. Sounds like a great place to visit!
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Twitter For Business Case Study: The Coffee Groundz
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by Angie A. Swartz on October 22, 2009
by Alan Underkofler on October 15, 2009
What are you doing to make a positive difference to our climate? Do you carpool, recycle, drive a hybrid, or simply remember to turn off the lights when you leave a room? It all makes a difference!
Today is the third annual Blog Action Day where over 10,000 blogs and online media outlets are focusing on one issue that effects us all… climate change. At Square Martini Media we decided to focus on one of our key missions: hiring remote workers. Take a look at the below video and learn what Square Martini Media is doing to make a difference:
by olive on October 14, 2009
by olive on October 2, 2009
by Angie A. Swartz on October 1, 2009
MC Hammer understands Social Media Strategy. I wasn’t sure what to expect from MC Hammer but I can say uncategorically that my expectations were blown out of the water by this business mogul. MC Hammer not only wowed the room with his charm and charisma but he blew it out of the water with his knowledge of business and social

Angie Swartz, MC Hammer and Bob Fine
media strategy. Just before his presentation, MC Hammer tweeted that he always gets ready for a performance or presentation by listening to the following song. He did, in fact, have his headset on.
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MC Hammer proves beyond a doubt that he’s the REAL DEAL at Gravity Summit at Harvard!
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by olive on September 25, 2009
by olive on September 18, 2009