Mari Smith, The Pied Piper of Facebook, joined host Angie A. Swartz on Twitter Talk Radio on September 2, 2009. This interview is filled with so much great information, we just couldn’t resist going back and writing about it!
Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page. 
Twitter Names: @MariSmith, @Aaswartz.
Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:
- A Guest Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
- Useful Tips for Listeners on Twitter for Business
- Twitter and Social Media Happenings in the News
Angie A. Swartz and Mari Smith discuss Mogul MC Hammer, his presentation at Gravity Summit, his use of Twitter, and the “bump” App. Mari and Angie discuss how The Bump App and pokens make it so easy to collect contact information from everyone you meet. Are we on our way to the end of business cards? There will always be a place for them. Think about your message before you start using the tools and how much time should you spend on social media?
Angie and Mari discuss Mari’s virtual b-day party, personal branding and what is the proper ratio of marketing to personal tweets? Everything that you do needs to be done with a strategic plan. Companies are worried about making mistakes but it is important to just get out there and start engaging. Educate yourself. Don’t compare yourself to how the celebrities are using Twitter. Social media is not finite. The Facebook fan page now offers a Twitter app. Hootsuite allows you to pre-schedule tweets. Facebook fan pages are great for seo, unlimited fans and can send updates to certain target audiences. Static FBML allows you to customize your facebook fanpage. Volkswagen is a great example of what you can do with a Facebook Fan Page.
Angie and Mari discuss how Facebook Founder, Mark Zuckerburg hopes that Facebook will connect the World, how building your brand through conscious social media can cause a “ripple effect” and have a great impact on people all over the world. They also discuss the death of DJ AM and how his partner tweeted his raw feelings over twitter and his reactions to the sudden loss. Mari and Angie talk about how to get fans and once you have them how to keep them and the “stickiness” of your pages. You should think of Facebook as an extension of your website and blog. Mari shares loads of tips so be sure not to miss this one!
Podcast Four: Mari Smith on the Merits of Facebook Groups versus Fan Pages
Angie and Mari discuss the difference between Facebook Groups versus Facebook Fan Pages. When should you use one versus the other? What are the benefits? Mari shares some great tips and some news about “secret” groups! They also discuss how quickly the industry is changing, how to play to your strengths and different social media groups. Angie and Mari also discuss the merits of My Space.
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