Jeffery Hayzlett joins host Angie Swartz on Twitter Talk Radio to talk about his career at Kodak and newly released book, The Mirror Test. He gives a sneak peak of the helpful advice his book has for business owners and explains why it is a must-read. You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.
Angie Swartz prepares to interview Jeffrey W. Hayzlett on his career journey, being Kodak’s Chief Marketing Officer and being a best selling author with his new book The Mirror Test.
Jeffrey Hayzlett discusses 12+ Things You Can Do to Make “The Mirror Test” a Best Seller listed on his website. A must listen and review on how to market your book! Hayzlett explains how his book will help readers evaluate if their business “is really breathing.” The book is a how-to guide for business owners seeking ways to maintain a state of growth and sustainability within their companies. He lists his three main motivations for being a successful businessman and how they bring him fulfillment. In addition, he emphasizes the importance of marketing across all platforms including print, social media, and other forms of advertisement in order to effectively reach consumers.
Learn how Jeffrey Hayzlett is using Twitter and social media to promote his upcoming book tour and speaking events and how you might duplicate this for your future book. Hayzlett enjoys traveling and public speaking events as they allow him to inspire and reach people eager for knowledge of the business world. They discuss how most invitations for events come from Twitter. Hayzlett raves about the effectiveness of Twitter’s networking tools and shares which twitter tools he prefers. He admits that he tends to Tweet for his own reasons, not for public satisfaction. Hayzlett also shares about a recent not so pleasant Twitter encounter.
Angie Swartz and Jeffrey Hayzlett discuss social media for Kodak. Hayzlett discusses recent changes in the Kodak world including new hires and a new outreach program which have allowed them to reach international markets. Many of the videos on Kodak’s YouTube page features exciting products and changes they have made to become a revolutionary company that extends beyond photography. Hayzlett and Swartz also talk about how tweeting about daily routines benefit one’s presence in the Twitter world. Lastly, he tips off listeners about the 118, the new digital version of the elevator pitch. He explains that 118 seconds is how long people should be able to effectively pitch their business to potential clients and investors.
Leave a comment about what you think of Jeff Hayzlett’s book and how your business could benefit from “The Mirror Test”!
Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego!
Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:
- Two Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
- Useful Tips for Listeners on Twitter for Business
- Twitter and Social Media Happenings in the News
Subscribe to Twitter Talk Radio: