Garrett Popcorn’s Alecia Dantico and Foiled Cupcake’s Mari Luangrath shared their social media strategies with host Angie A. Swartz on Twitter Talk Radio’s February 3, 2010 Valentine’s Show. Although this interview is focused on Valentine’s day and pleasing your sweetheart, don’t forget that Garrett Popcorn and Foiled Cupcakes are great options for Easter and/or Passover!
Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.
Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:
- Two Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
- Useful Tips for Listeners on Twitter for Business
- Twitter and Social Media Happenings in the News
Angie Swartz interviews Alecia Dantico from Garrett Popcorn, A Chicago Tradition since 1949. Alecia discusses Garrett Popcorn’s social media strategy and how they use Twitter, Facebook, Flickr and Yowza. Alecia offers that “Listening is the Cornerstone of our Social Media Strategy”. She also discusses how social media allows Garrett Popcorn to bridge the gap between the corporations and the customer’s perception of their brand.
Angie Swartz and Alecia Dantico from Garrett Popcorn, discuss the differences between interacting with her Facebook versus Twitter communities. We also discuss Alecia’s times in Twitter Jail when she hasn’t been able to tweet and the power of using customer feedback from Facebook Insights to tailor your business. We end with discussing what’s coming for Garrett Popcorn in 2010. Watch for things like Groupon, Foursquare, a new blog, limited time only flavors and a new store in Singapore!
Angie Swartz interviews Foiled Cupcakes’ Mari Luangrath. They discuss Foiled Cupcakes’ social media strategy and how they use Twitter, Facebook, Linkedin and their blog primarily to “connect people” and build community versus pushing sales. Mari covers how even though the company launched their website in July, 2009 and stumbled on social media, it still brings them 95% of their business. We discuss the differences between how they use the various social media channels.
Angie Swartz and Foiled Cupcakes’ Mari Luangrath discuss the Foiled Cupcakes facebook fan page and how they interact with facebook fans. Mari and Angie discuss how two people make up the Foiled Cupcakes social media team and Mari’s view on this invaluable tool for small business. We also discuss the 20 delicious flavors of cupcakes that you can have personally delivered to your location in any Chicago area.
Leave a comments on the social media strategies for Garrett Popcorn and Foiled Cupcakes and tell us how you think they could be doing better!
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