Twitter Names:   @VPG_Printing, @AngieSwartz, @AlanUnderkofler.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments and cover:

• Two Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
• Useful Tips for Listeners on Twitter for Business
• Twitter and Social Media Happenings in the News

Vertical Printing & Graphics Changes their Business Model with Social Media

Angie Swartz and guest host Alan Underkofler interview Laura Beulke of Vertical Printing & Graphics about how she used social media to refocus her business model when the real estate market slowed. Listen in to learn more about establishing an online presence for your small business.

Vertical Printing & Graphics on Success in Advertising a Small Business Via Twitter

Angie Swartz and guest host Alan Underkofler talk with Laura Beulke about expanding her business via her successful Twitter strategy.  Learn more in this segment about generating customer engagement and turning social media exposure into sales.

Vertical Printing & Graphics Attributes 18% of Sales to Twitter

Angie Swartz and guest host Alan Underkofler talk with Laura Beulke about her experiences with social media sites and her initial reservations about the effectiveness. She shares about her hardships as a small-business owner and how she capitalized on free social networking to re-strategize her marketing campaign.  Laura discusses how 15-18% of her total revenue last year came from Twitter.

Vertical Printing & Graphics on Yelp & Foursquare

Angie Swartz and guest host Alan Underkofler finish up the show by discussing Laura Beulke’s feedback and what she’s learned from experiences with customer review sites like Yelp.com.   They also discuss future plans with sites like Foursquare and what might be in store for the Mayor.

Leave a comment on Laura Beulke’s social media strategies for small businesses and share your own success stories!

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The Coffee Groundz Background
Coffee Groundz is not your typical coffee shop!  It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits!  Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio.  Sounds like a great place to visit!

How it Started
How is this small independent coffee shop using twitter to attract more clients and create stronger relationships with their customers?  Like many businesses first venturing into Social Media for their business J.R. Cohen the manager of Coffee Groundz started out with listening, “I spent the first hour just looking at it wondering what to do”.  The next day J.R. started following local Houston twitter users as @coffeegroundz and engaged them in conversation.  J.R. would encourage his followers to stop by Coffee Groundz and ask for him by name.  When customers arrived from twitter J.R. would greet each them, building on the relationship.

The Success Story
The Social Media ROI (return on investment) for The Coffee Groudz is tremendous.  J.R. estimates within three months sales doubled because of twitter.  This happened by engaging the local twitter community and listening to what customers were saying.  J.R. often talks about twitter to go customer Sean Stoner @maslowbeer on twitter.  Sean requested his breakfast order on twitter hoping to get in and out of the coffee shop faster.  J.R. was listening and responded with “Wi. What do you want on it?”  This created a huge response from the Coffee Groundz twitter community.  It turns out many customers wanted to order via twitter and @coffeegroundz welcomed them!

The twitter Impact Continues
Coffee Groundz and taken twitter a few steps further by hosting live twitter events called tweetups at their location.  It’s not surprising when you have 100 twitter people at your location they do more than just tweet!  They buy coffee, drinks, and food!  And more importantly these events attract new customers to experience Coffee Groundz.

Hosting events have always been a great way to increase sales for restaurants, bars, and clubs.  By creating such an impact with twitter Coffee Groundz seems to be attracting additional events to it’s location.  Just this week Hallmark Mobile Greetings hosted a live event at Coffee Groundz to show customers how their mobile greetings application worked.  The tweet sent out buy @coffeegroundz “Free coffee and free dessert here thanks to #hallmarkmobile come by and say hi.”  This Social Media Strategy works for Coffee Groudz as it attracts new customers.  Hallmark Mobile wins by tapping into the digital and Social Media customers that frequent Coffee Groudz.  Brilliant!

Do you have a Social Media success story you would like featured on Square Martini Media?  Please use the contact us form and tell us about it!

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Our first case study involves using twitter to attract new customers, engage current customers, and increase sales.

Naked Pizza Background
Naked Pizza a New Orleans pizza takeout and delivery restaurant with a mission to make an unhealthy and popular fast food healthier, more nutritious, and better tasting!

How it Started
So how does one restaurant leverage twitter to make a substantial difference?  Let’s start from the beginning…  Naked Pizza was founded in late 2006.  In March of 2009 Mark Cuban, tech billionaire, owner of the Dallas Mavericks, and early investor in the company, advised Jeff Leach one of the co-founders of Naked Pizza to sign up for a twitter account.  Jeff’s idea was to create a local tribe or community around healthy eating while saving money on marketing costs with the goal of increasing sales.  In the pizza industry one of the main ways to market is through direct mail which can be very expensive with poor results.  Another option is through opt-in newsletters.  Buying a list of names is costly and the open rates are beginning to look like direct mail.  (well maybe not that bad but, but low enough to not be considered a success)

The Success Story
So what is the ROI for Naked Pizza using twitter?  Well the company’s first twitter only promotion on April 23 resulted in 15% of total sales, with 90% of those being NEW CUSTOMERS!  On May 29 twitter set a store sales record with the bulk of the traffic coming directly from twitter.  How much?  68.60% of the total sales came from customers who stated “I’m calling from twitter”!

The twitter Impact Continues

• Twitter has made such a difference for Naked Pizza that they removed the “call for delivery” billboard in front of the restaurant and changed it to “twitter – follow us for specials – www.twitter.com/nakedpizza”
• Naked Pizza also added a kiosk in the store inviting customers to sign up for a twitter account and follow them on twitter.
• Tracking twitter is so important to Naked Pizza that they have added a button in the point of sale system to make it easy for employees to track.

With these results it’s pretty easy to say: YES, Social Media and twitter can make a difference for your business!

Do you have a Social Media success story you would like featured on Square Martini Media?  Please use the contact us form and tell us all about it!

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