Twitter Strategy

It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.

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The recent full page color ad in USA Today shows a brilliant example of using New Media i.e. Social Media, specifically Twitter and Traditional Media i.e. advertising in the USA Today.  Trident Gum is doing what many brands are implementing with TV advertising, pulling viewers or in this case readers into different media outlets by cross promoting them in advertising.

When working with our Social Media Marketing clients at Square Martini Media we often discuss all current advertising methods and create ways to pull them together.  By linking different audiences or fans across multiple media platforms you create a synergy in your marketing efforts and increase the overall impact.   This is a major part in our clients marketing and Social Media strategy and should be included in yours.

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Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business.  Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.

The Coffee Groundz Background
Coffee Groundz is not your typical coffee shop!  It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits!  Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio.  Sounds like a great place to visit!

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One of the great things about Social Media is the many additional tools you can use.  There are so many Social Media tools available now and new ones coming online everyday no one could never try them all!  One of these great tools I have really enjoyed using lately is TweetChat.  I have used it  for Gravity Summit, The Cool Twitter Conferences, and the San Diego Twestival and TweetUp events.  So what are the Top 7 Reasons?

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One of the many questions we hear at Square Martini Media during our initial Social Media strategy discussions is “does Social Media really work to increase business?”.  With this question in mind we will now start posting Social Media case studies and success stories more often on Square Martini Media.  You can see a few of our past stories by reviewing the Twitter Talk Radio posts.

Our first case study involves using twitter to attract new customers, engage current customers, and increase sales.

Naked Pizza Background
Naked Pizza a New Orleans pizza takeout and delivery restaurant with a mission to make an unhealthy and popular fast food healthier, more nutritious, and better tasting!

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Twitter is one of the most amazing communication tools to enter the business landscape in years. People are reading so much about Twitter and how essential it is for business, that they are signing up without even understanding why or how to use it.  When I speak about Social Media, I always ask how many people have a twitter account.  Usually 25% of the hands go up in the room.  Next, I ask, “How many of you have absolutely no idea what to do with you account?” and most hands stay up.

Here’s our 11 Reasons Twitter is a Must Have for Your Business.

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A video speaks millions of words and we love Lee Lefever’s easy to understand  instructional video’s.  This one on using Twitter Search is really excellent so we wanted to share it with our readers.  It even tells you how to make the best use of hashtags!

You can find more great video’s by visiting CommonCraft.com.

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On July 15, CNN iReporter Chris Morrow visited the Cool Twitter Conference at Croces in San Diego where I was speaking. (The conference was terrific. Read Marketing Melodie’s Live Blogging coverage for more info.)

Reporter Chris Morrow came to ask a few of the Speakers their thoughts about what the future holds for Twitter.  Watch the report above and see what you think.

Now that you’ve watched the video and heard from us, what do YOU think the future will hold for Twitter?

• Will Twitter live to be older than the average age of most social networks of 5 years? (Twitter is 3 years old now)

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The promise of massive Twitter followers and instant money making opportunities seem to be what’s promised almost everywhere I look.  But the surprising thing to me is that if so many people are offering these things, then many people must be interested.  The thing that concerns me the most about this new phenomenon is that I’ve recently seen some of my friends/colleagues (new to twitter) retweeting what they see as innocent offers to gain twitter followers.  Last week, I tweeted the following and had several folks respond and retweet wondering about the same thing:

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