From the category archives:

Social Media Strategy

So, what does a Mother’s Day Martini (see recipe below) have to do with your social media strategy? Well, that depends on how you use it.  But, if you read our Candy Cane Martini Post  or the April Fool’s Martini Post you will know where we are heading!

A big part in making the perfect martini is about taking the time to measure!  Too much Vodka or Gin to the wrong martini lover can send someone over the edge.  And guess what?  A big part in desigPink Martini Boosting your Social Media Strategy (and MOMs spirits) with a Mothers Day Martini!ning the perfect Social Media Strategy is about measuring!

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reef 300x160 Two Social Media Strategies Perfect for Earth Day! Birch Aquarium and Monterey Bay Aquarium A post perfect for Earth Day!

Jessica Crawford and Ken Peterson joined host Angie A. Swartz on Twitter Talk Radio on March 3, 2010.  This interview is packed full of information from these ocean loving, social media experts.

Twitter Names:   @Birch_Aquarium, @MontereyAq, @aquaken, @seafoodwatch @AngieSwartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

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The Foursquare Swarm Badge Party and Location Based Services (LBS) are only two of the hot topics in this must listen episode as AJ Bombers’ Joe Sorge and Guest ajbombers 150x150 Social Media Strategy Case Study: AJ Bombers uses Foursquare, Twitter to Rock the Restaurant IndustryHost Steffan Antonas join Angie A. Swartz  on Twitter Talk Radio.

Twitter Names:   @ajbombers, @steffanantonas @AngieSwartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

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Elizabeth Beskin and Maya Kalman joined host Angie Swartz on Twitter Talk Radio.  This interview is packed full of information from these wedding industry influencers.

Twitter Names:   @elizbeskin, @mayakalman, @ultimateengage @AngieSwartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

  • Two Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media

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So, what does an April Fool’s Martini (see recipe below) have to do with your social media strategy?
Well, thatapril fools depends on how you use it.  But, if you read our Candy Cane Martini Post in December, we got you started.  Periodically, we’ll offer you additional martini recipes to help you stop, take a pause and measure your social media campaigns.  Measure? Yes, measure.  We mean estimate the ROI and effectiveness of your social media strategies.

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I am constantly asked how I use Linkedin to grow my business.  For a lot of businesses and professionals Linkedin is a mystery.  Often times when we speak on using Social Media to grow your business we will ask by show of hands “who has a Linkedin account?”.  Typically most of the room will raise their hand.  Of course when we follow up with “who has received businesses or referrals from Linkedin?” or “who knows how to use Linkedin for their business?” only one or two hands will remain!

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Garrett Popcorn’s Alecia Dantico and Foiled Cupcake’s Mari Luangrath shared their social media strategies with host Angie A.AleciaDantico Two Great Social Media Strategies: Garrett Popcorn and Foiled Cupcakes Swartz on Twitter Talk Radio’s February 3, 2010 Valentine’s Show.  Although this interview is focused on Valentine’s day and pleasing your sweetheart, don’t forget that Garrett Popcorn and Foiled Cupcakes are great options for Easter and/or Passover!

Twitter Names:   @garrettpopcorn, @foiledcupcakes @AngieSwartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

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Have you ever wanted to add a follow me on twitter badge or box on your facebook profile?  For many facebook users follow me on twitter badge 7 Simple Steps to Add a Twitter Follow me Badge to Your Facebook Profilethe idea of having a twitter badge is enticing but the steps to do it can be a bit confusing.   To make it easy for you I have listed 7 simple steps to add a follow me on twitter badge or box on your facebook profile below.

  1. Log on to facebook

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11 Reasons Why You Should Be Using Linkedin

by Alan Underkofler on January 14, 2010

When was the last time you were on Linkedin?  When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.”  If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!

  1. linkedin logo 11 Reasons Why You Should Be Using LinkedinWith over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?

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The Four Stages to Twitter Relationships

by Alan Underkofler on January 8, 2010

It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.

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