From the category archives:

Social Media Strategy

Gini Dietrich on Why Social Media Doesn’t Suck

by Green Apple on September 1, 2010

Host Angie Swartz welcomes Gini Dietrich to talk about the many uses of social media. They discuss all the important topics from Twitter to video blogs. Listen in for some advice you can’t afford to miss!

Twitter Names: @GiniDietrich@AngieSwartz gini 1a 300x200 Gini Dietrich on Why Social Media Doesnt Suck

Twitter Talk Radio, hosted by Angie Swartz, is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

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Can Podcasting Increase Your Social Media Presence?

by Lemon Drop on August 27, 2010

Yes! Podcasting can increase your social media presence and help you promote your business. We recommend you consider podcasting for three reasons.

  1. Create content because it’s one of the most important things you can do when implementing your social media strategy
  2. Podcasting can be easy and convenient, especially if you enjoy talking
  3. It is inexpensive and no major equipment is required

Here’s Angie Swartz with the weekly Social Media Minute to further explain the benefits of content:

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Can Twitter help your business make money? You are likely the only person who can answer that question so why not see what all the hype is for yourself.

Twitter is a potentially game-changing tool and one of the fastest growing Social Networks today. Still, the perception that “Twitter is just for kids!” or “Who cares what you are having for lunch?” have kept many business professionals away.  Others have created accounts and then can’t easily understand the mechanics so they stop using it before they invest enough time to understand its value.  twitter 300x125 Social Media Tip: Perform a 30 Day Twitter Pilot Before Ruling It Out

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Mitch Wagner: Journalist Turned Second Life Expert

by Green Apple on August 25, 2010

Mitch Wagner met up with host Angie Swartz  to talk about Second Life and the future of blogging. He shares stories about his exciting career path and encourages writers to pursue Social Media careers.Mitch Wagner Copper Robot Mitch Wagner: Journalist Turned Second Life Expert

Twitter Names: @MitchWagner, @JJainschigg, @Kim_aka_Rissa, @AngieSwartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

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Social Media MADE “The Guild” Succeed!

by Lemon Drop on August 24, 2010

This year at the famous San Diego Comic-Con I was given a mission to seek out Felica Day and the other cast members of “The Guild.” Admittedly, I had no idea what the show was about or why it was important until I got to the booth. As it turns out, I’ve been missing out! “The Guild” is especially interesting because the show is an online Felica Day, Creater and Main Character of The Guildseries!

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Airlines Soar with Customers on Twitter

by Green Apple on August 19, 2010

A recent article on BloombergBusinessweek.com highlights yet another example of businesses using Twitter for customer service-the airline companies! JetBlue, Delta and Southwest Airlines have capitalized on the social media tool to offer their customers the best service possible. Mike Brice, a regular Delta flier, tweeted the airline’s customer service department and rebooked his missed flight. Southwest and JetBlue advocates have been able to voice their questions or complaints with the airlines without waiting in lines or on-hold.

Photo illustration courtesy of Flickr.com/Andrei Dimofte and Dana Harris

Photo illustration courtesy of Flickr.com/Andrei Dimofte and Dana Harris

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Concerned that you’ll waste too much time on social media?  Well, you should be!  If you aren’t clear on why you’re using social media, you can invest hours without accomplishing anything (except maybe having lots of fun and connecting with your long lost high school buddies).

socialmediamarketing 300x257 Where Do You Start to Create A Good Social Media Strategy?

A good social media strategy must be well thought out, targeted and aligned with your company goals.  Thus, the first step is to make sure you start by revisiting your company goals.  Only then can you start thinking about social media and how it can compliment your objectives.

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How To Use Facebook and Twitter To Promote Events

by Lemon Drop on August 6, 2010

Let’s talk about events!  Business events, networking events, business trainings, online events, webinars, or any of the other possible events you may use as part of your business marketing or sales strategy.  One of the the key steps to having successful events is what you do to promote that event both online and offline.

Watch the latest video of “The Social Media Minute” to get ideas on how to use twitter, Facebook, and Linkedin to promote your next event:

Let’s recap on how to use Twitter, Facebook, and Linkedin for your upcoming events:

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Laura Beulke joined host Angie Swartz and guest host Alan Underkofler to talk about her company, Vertical Printing & Graphics. In this interview, Laura offers great advice to small-business owners looking to boost their company’s popularity using social media.

Twitter Names:   @VPG_Printing, @AngieSwartz, @AlanUnderkofler.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments and cover:

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Why Should My Company Use Social Media?

by Alan Underkofler on May 20, 2010

I was just asked this question today from a new client.  Why should my company use Social Media?  The person asking intuitively knows their company should be using Social Media specifically a company blog, Linkedin, Facebook, and why highway sign 245x300 Why Should My Company Use Social Media?Twitter.  And the reason why they know they should be more active in Social Media is because they are seeing their customers use Social Media more and more.  Customers are viewing Facebook and Twitter on their iPhone, Driod phone, and now of course their iPad.

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