by Alan Underkofler on January 27, 2010
Have you ever wanted to add a follow me on twitter badge or box on your facebook profile? For many facebook users
the idea of having a twitter badge is enticing but the steps to do it can be a bit confusing. To make it easy for you I have listed 7 simple steps to add a follow me on twitter badge or box on your facebook profile below.
- Log on to facebook
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7 Simple Steps to Add a Twitter Follow me Badge to Your Facebook Profile
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by Alan Underkofler on January 14, 2010
When was the last time you were on Linkedin? When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.” If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!
With over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?
by Alan Underkofler on January 8, 2010
It might be hard to believe but many business owners still have the impression twitter is just a waste of time. They truly don’t understand how using twitter will have a positive impact on their business. So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter? The answer is my building relationships! It all starts with building relationships and on twitter there are a few different stages.
by Alan Underkofler on December 21, 2009
The recent full page color ad in USA Today shows a brilliant example of using New Media i.e. Social Media, specifically
Twitter and Traditional Media i.e. advertising in the USA Today. Trident Gum is doing what many brands are implementing with TV advertising, pulling viewers or in this case readers into different media outlets by cross promoting them in advertising.
When working with our Social Media Marketing clients at Square Martini Media we often discuss all current advertising methods and create ways to pull them together. By linking different audiences or fans across multiple media platforms you create a synergy in your marketing efforts and increase the overall impact. This is a major part in our clients marketing and Social Media strategy and should be included in yours.
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Trident Gum Combines Social Media with Traditional Media for Advertising Success
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by Angie A. Swartz on December 14, 2009
So, what does a Candy Cane Martini (see recipe below) have to do with your social media strategy? Well, that depends on how you use it. But, if you plan well, it could play at least a little role in your social media impact for the holiday season.
Every time you get together with a friend, business partner, customer, or prospect this holiday season, think about how you might use social media to let them know you felt extra special about the time they chose to spend with you. Can you?
- Photograph them with you and your festive Candy Cane Martini then:
- Tweet it (via Tweetphoto)?
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Boosting Your Social Media Strategy….With a Candy Cane Martini
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by Angie A. Swartz on November 10, 2009
Over 50% of Companies are blocking social media sites from their employees in the workplace. Some reports say this statistic is as high as 85% indicating that only 15% of companies allow employees to freely use social media sites during working hours. Are these companies demonstrating smart social media strategy or is this statistic an indicator that companies really have no social media strategies aligned to their core business goals? Are these companies in a reactionary mode to new technological trends they don’t yet understand?
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What Happens When Companies Block Social Media Sites?
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by Alan Underkofler on October 27, 2009
Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business. Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.
The Coffee Groundz Background
Coffee Groundz is not your typical coffee shop! It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits! Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio. Sounds like a great place to visit!
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Twitter For Business Case Study: The Coffee Groundz
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by Angie A. Swartz on October 22, 2009
by Angie A. Swartz on October 1, 2009
MC Hammer understands Social Media Strategy. I wasn’t sure what to expect from MC Hammer but I can say uncategorically that my expectations were blown out of the water by this business mogul. MC Hammer not only wowed the room with his charm and charisma but he blew it out of the water with his knowledge of business and social

Angie Swartz, MC Hammer and Bob Fine
media strategy. Just before his presentation, MC Hammer tweeted that he always gets ready for a performance or presentation by listening to the following song. He did, in fact, have his headset on.
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MC Hammer proves beyond a doubt that he’s the REAL DEAL at Gravity Summit at Harvard!
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by Alan Underkofler on September 14, 2009
One of the great things about Social Media is the many additional tools you can use. There are so many Social Media tools available now and new ones coming online everyday no one could never try them all! One of these great tools I
have really enjoyed using lately is TweetChat. I have used it for Gravity Summit, The Cool Twitter Conferences, and the San Diego Twestival and TweetUp events. So what are the Top 7 Reasons?