Social Media Strategy

When was the last time you were on Linkedin?  When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.”  If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!

1. With over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?

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It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.

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The recent full page color ad in USA Today shows a brilliant example of using New Media i.e. Social Media, specifically Twitter and Traditional Media i.e. advertising in the USA Today.  Trident Gum is doing what many brands are implementing with TV advertising, pulling viewers or in this case readers into different media outlets by cross promoting them in advertising.

When working with our Social Media Marketing clients at Square Martini Media we often discuss all current advertising methods and create ways to pull them together.  By linking different audiences or fans across multiple media platforms you create a synergy in your marketing efforts and increase the overall impact.   This is a major part in our clients marketing and Social Media strategy and should be included in yours.

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So, what does a Candy Cane Martini (see recipe below) have to do with your social media strategy?  Well, that depends on how you use it.  But, if you plan well, it could play at least a little role in your social media impact for the holiday season.

Every time you get together with a friend, business partner, customer, or prospect this holiday season, think about how you might use social media to let them know you felt extra special about the time they chose to spend with you.  Can you?

• Photograph them with you and your festive Candy Cane Martini then:
  • Tweet it (via Tweetphoto)?

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Over 50% of Companies are blocking social media sites from their employees in the workplace.  Some reports say this statistic is as high as 85% indicating that only 15% of companies allow employees to freely use social media sites during working hours.  Are these companies demonstrating smart social media strategy or is this statistic an indicator that companies really have no social media strategies aligned to their core business goals? Are these companies in a reactionary mode to new technological trends they don’t yet understand?

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Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business.  Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.

The Coffee Groundz Background
Coffee Groundz is not your typical coffee shop!  It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits!  Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio.  Sounds like a great place to visit!

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I just finished speaking at San Diego Social Media Breakfast.  San Diego Social Media Breakfast meets every month to bring together the Social Media community to talk about social media strategy, case studies, best practices, and to network.

I spoke today about Boost Your Business Radio, Twitter Talk Radio, launching Blog World Radio last week at Blog World Expo, and using Twitter Talk Radio to learn from companies about social media strategy.  I chose to speak about doing radio as part of Square Martini Media’s business strategy.

I discussed the reasons I do Twitter Talk Radio:

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MC Hammer understands Social Media Strategy. I wasn’t sure what to expect from MC Hammer but I can say uncategorically that my expectations were blown out of the water by this business mogul.  MC Hammer not only wowed the room with his charm and charisma but he blew it out of the water with his knowledge of business and social

Angie Swartz, MC Hammer and Bob Fine

media strategy.  Just before his presentation, MC Hammer tweeted that he always gets ready for a performance or presentation by listening to the following song.  He did, in fact, have his headset on.

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One of the great things about Social Media is the many additional tools you can use.  There are so many Social Media tools available now and new ones coming online everyday no one could never try them all!  One of these great tools I have really enjoyed using lately is TweetChat.  I have used it  for Gravity Summit, The Cool Twitter Conferences, and the San Diego Twestival and TweetUp events.  So what are the Top 7 Reasons?

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