From the category archives:

Social Media Martini Recipes

Social Media Engagement With A Halloween Martini

by Alan Underkofler on October 29, 2010

It’s time for the Social Media Halloween Martini!  Yes I know you are thinking how can Halloween, social media, and blackwidow_halloween_social_media_martinimartini’s possibly fit together?  The answer is really quite simple.  Social media is about engagement.  Social media engagement is definitely a buzz word so the question I answer for many of our clients is what does engagement mean for my business?  Social media engagement for your business is about building relationships, having great customer service, and attracting people to you through conversations and great content.  Engagement leads to new likes on your Facebook business page, new views on your YouTube channel, new Twitter followers, new readers and subscribers to your blog, and of course what we all want, new customers.


Ahhh… Finally!! Labor Day is almost here.  Time to start planning for a long weekend to say goodbye to another great summer.

You’ve been working hard so prepare for a relaxing break but before you go plop down in your lawn chair, there are some things you’ll need: sunglasses, flip-flops, and a Hawaiian Martini. We can’t all go to Hawaii on our holiday but we sure can treat our taste buds to an exotic drink. Sip that fruity, fun drink and mull over the things that make your vacation day perfect.  What words would you use to describe that luscious holiday?


Remember eating sweet, refreshing watermelon on those hot summer nights as a child?  The juice would drip down your chin and you’d suck out last drops from the white red white blue social media martiniand green rind. Maybe you ate that watermelon slice under the 4th of July fireworks.  Have you ever thought as you watched those bits of fire explode across the sky, how lucky you were to be eating that watermelon tasting of the succulent freedom that is the United States?  The Revolution that is celebrated on the 4th of July brought us all these sweet memories and an impressive nation that grew from tiny colonies.  Now that your tastes have matured into the ambitious adult that you are, consider taking on more mature tastes this 4th of July with our highly recommended watermelon martini; it’s full of that same sweet pink fruit juice that you remember but adds a little kick to your taste buds.

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So, what does an April Fool’s Martini (see recipe below) have to do with your social media strategy?
Well, thatapril fools depends on how you use it.  But, if you read our Candy Cane Martini Post in December, we got you started.  Periodically, we’ll offer you additional martini recipes to help you stop, take a pause and measure your social media campaigns.  Measure? Yes, measure.  We mean estimate the ROI and effectiveness of your social media strategies.


CandyCaneMartiniSo, what does a Candy Cane Martini (see recipe below) have to do with your social media strategy?  Well, that depends on how you use it.  But, if you plan well, it could play at least a little role in your social media impact for the holiday season.

Every time you get together with a friend, business partner, customer, or prospect this holiday season, think about how you might use social media to let them know you felt extra special about the time they chose to spend with you.  Can you?

  • Photograph them with you and your festive Candy Cane Martini then:
    • Tweet it (via Tweetphoto)?

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