by Alan Underkofler on January 14, 2010
When was the last time you were on Linkedin? When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.” If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!
With over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?
by Alan Underkofler on January 8, 2010
It might be hard to believe but many business owners still have the impression twitter is just a waste of time. They truly don’t understand how using twitter will have a positive impact on their business. So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter? The answer is my building relationships! It all starts with building relationships and on twitter there are a few different stages.
by Alan Underkofler on December 21, 2009
The recent full page color ad in USA Today shows a brilliant example of using New Media i.e. Social Media, specifically
Twitter and Traditional Media i.e. advertising in the USA Today. Trident Gum is doing what many brands are implementing with TV advertising, pulling viewers or in this case readers into different media outlets by cross promoting them in advertising.
When working with our Social Media Marketing clients at Square Martini Media we often discuss all current advertising methods and create ways to pull them together. By linking different audiences or fans across multiple media platforms you create a synergy in your marketing efforts and increase the overall impact. This is a major part in our clients marketing and Social Media strategy and should be included in yours.
This is a preview of
Trident Gum Combines Social Media with Traditional Media for Advertising Success
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Read the full post (227 words, 1 image, estimated 54 secs reading time)
by Alan Underkofler on September 9, 2009
One of the many questions we hear at Square Martini Media during our initial Social Media strategy discussions is “does Social Media really work to increase business?”. With this question in mind we will now start posting Social Media case studies and success stories more often on Square Martini Media. You can see a few of our past stories by reviewing the Twitter Talk Radio posts.
Our first case study involves using twitter to attract new customers, engage current customers, and increase sales.
Naked Pizza Background
Naked Pizza a New Orleans pizza takeout and delivery restaurant with a mission to make an unhealthy and popular fast food healthier, more nutritious, and better tasting!
by Alan Underkofler on August 31, 2009
I am sure this is not the first time you have heard this. Your business needs a blog! But is it all just a bunch of hype? 
Let’s look at a few of the top reasons why your business should include a blog as part of your social media strategy.
- Blogs Add Personality and Conversation – Let’s face it… your typical website can be pretty boring. When you are exploring a new company to hire or buy from you are craving information. A blog provides more information about your company and product. This can be your best marketing tool as your potential client can read your posts and the conversations generated from these posts.
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