From the category archives:

Facebook Strategy

Why Do You Want Your Business on Facebook or Twitter Anyway?

by Alan Underkofler on August 30, 2010

Did you see a twitter or Facebook logo at the bottom of the screen while watching CNN?  Did you see a recent commercial or advertisement with just the Facebook business page listed for your favorite brand?   No website…  just the Facebook website.

are you on facebook twitterEverybody else is doing it, right?  All types of companies are turning to Social Media.  Large fortune 100 companies, big local companies, all the way down to your favorite coffee shop down the street.  Is everyone just jumping on the band wagon or is this social media stuff really working?

{ 1 comment }

Social Media MADE “The Guild” Succeed!

by Lemon Drop on August 24, 2010

This year at the famous San Diego Comic-Con I was given a mission to seek out Felica Day and the other cast members of “The Guild.” Admittedly, I had no idea what the show was about or why it was important until I got to the booth. As it turns out, I’ve been missing out! “The Guild” is especially interesting because the show is an online Felica Day, Creater and Main Character of The Guildseries!

{ 0 comments }

Last week Facebook announced a new addition to the number one social networking website called Places.  Places allows Facebook users with a smart phone to “check in” where they are at in real time.  If you are sitting in your favorite restaurant, going to a show, or just strolling on your favorite path by the beach you can now check in using facebook places on iphonefacebook places.

{ 0 comments }

How To Use Facebook and Twitter To Promote Events

by Lemon Drop on August 6, 2010

Let’s talk about events!  Business events, networking events, business trainings, online events, webinars, or any of the other possible events you may use as part of your business marketing or sales strategy.  One of the the key steps to having successful events is what you do to promote that event both online and offline.

Watch the latest video of “The Social Media Minute” to get ideas on how to use twitter, Facebook, and Linkedin to promote your next event:

Let’s recap on how to use Twitter, Facebook, and Linkedin for your upcoming events:

{ 0 comments }

Yes I did say using Facebook for business!  Many times when I am speaking in front of a group about Social Media for business or providing Social Media consulting services to one of our clients and Facebook comes up I often get a blank stare.  It seems many business owners do not understand how they can receive referrals, new customers, and new business from facebook.

Facebook is the #1 website online.  More people are on Facebook then any other website, it’s where people are spending time.  As a business owner you want to position yourself and your business where people spend their time.  This makes Facebook a very important tool which could generate a huge amount of referrals for you and your business.

{ 0 comments }

There are endless ways and ideas for almost every business to use Social Media i.e. Facebook, Twitter, LinkedIn, YouTube, and blogging.  In fact almost every day we are asked how to use Social Media in business.  To start answering this question Square Martini Media has started a new series called the “Social Media Minute”.  Each week you will find a new blog post and YouTube video with an idea or way you can use Social Media in your business.    We will cover questions we are often asked about Social Media, ideas we share with our clients, and explore Social Media uses for all types of industries.

{ 1 comment }

Elizabeth Beskin and Maya Kalman joined host Angie Swartz on Twitter Talk Radio.  This interview is packed full of information from these wedding industry influencers.

Twitter Names:   @elizbeskin, @mayakalman, @ultimateengage @AngieSwartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

  • Two Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media

{ 0 comments }

Have you ever wanted to add a follow me on twitter badge or box on your facebook profile?  For many facebook users follow me on twitter badge 7 Simple Steps to Add a Twitter Follow me Badge to Your Facebook Profilethe idea of having a twitter badge is enticing but the steps to do it can be a bit confusing.   To make it easy for you I have listed 7 simple steps to add a follow me on twitter badge or box on your facebook profile below.

  1. Log on to facebook

{ 6 comments }

7 Top Reasons Facebook is a Must Have for Your Business

by Alan Underkofler on April 9, 2009

facebook logo 7 Top Reasons Facebook is a Must Have for Your BusinessFacebook is a free-access social networking website.  Users can join networks organized by city, workplace, school, and region to connect and interact with other people.  Currently the number one Social Network with 26 million users in the US alone!  So why should you and your business be active on Facebook?  Here are my top 7 reasons:

1) Reconnect
With so many users on Facebook it’s become very easy to connect with friends, clients, and co-workers both current and past.  With each connection (friend) you have the opportunity to let people know what you are currently doing and possibly turn this connection into a new client.  It’s amazing the amount of new business you can create with old friends.

{ 7 comments }