On Wednesday September 23, Best Buys’ John Bernier joined host Angie A. Swartz and Becky Carroll as guest Co-host on Twitter Talk Radio. Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego!
Each week on Twitter Talk Radio, we spend an hour broken up into four segments where we cover:
- A Guest Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
- Useful Tips for Listeners on Twitter for Business
- Twitter and Social Media Happenings in the News
Angie Swartz and Guest Co-Host Becky Carroll interviewed Best Buys’ John Bernier about Best Buys’ Twitter help force-The Twelp Force. We discussed Best Buy’s revolutionary TV Commercial linking to their twitter account http://www.twitter.com/twelpforce in lieu of their website, how 1,800 Best Buy employees are using their personal twitter accounts to represent the Best Buy brand and how they rely strongly on the Twitter community to notify them when questions go unanswered. We also discuss that Best Buy is not striving for perfect but “Really Really Good” is good enough, the risk of waiting to implement versus forging ahead.
Angie Swartz, John Bernier, and Guest Co-Host Becky Carroll discuss how twitter’s got an answer for everything…just ask. We also discuss how Best Buy is measuring ROI, how most questions get answers on average 1.5 times, listening tools and how the word about the Twelp Force is spread virally by #FollowFriday, word of mouth, and in the blogosphere.
Angie Swartz, John Bernier, and Guest Co-Host Becky Carroll talk about embracing all forms of press and using it to learn. “If you’re not listening, you can’t learn.” We also talked about Best Buy’s position on employees using social networks during working hours, how incorporating a policy for employee’s social media use is important, the impact it can have on employee morale and trust, and what IS appropriate on LinkedIn, Facebook, and Twitter?
Angie Swartz, John Bernier, and Guest Co-Host Becky Carroll discuss how social media is just one part of an employee’s toolbox. We also talk about whether Best Buy jumping on Twitter adds legitimacy to Twitter. Does Twitter need Best Buy more than Best Buy needs Twitter? Does having companies such as Best Buy using Twitter add credibility to the tool? We talked about how Best Buy has long demonstrated themselves as a forward thinking company and how Best Buy has 875,000 fans on Best Buy’s Fan Page.
MORE Twitter Talk Radio!!!!!
September 30 Dave Taylor of http://www.askdavetaylor.com/
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