Authenticity: Does Neophyte Joe act like a Duck or a Dog?

by Angie A. Swartz on February 16, 2009

The first thing I read today was Seth Godin’s post on Authenticity. He says that “If it acts like a duck , it’s a duck. It doesn’t matter if the duck thinks it’s a dog, it’s still a duck as far as the rest of us are concerned.”

Seth gives the example of Mother Theresa who was an Atheist but used her actions to define herself.  Further, he says, “Authenticity, for me, is doing what you promise, not “being who you are”.  His post is really fabulous and discusses how we’re all filled with self doubt but our actions can easily drown out negative self talk.  You must go read it for yourself.seth

So, how does this apply to our friend Neophyte Joe?  Neophyte Joe thinks he’s a social media expert but he acts like a newbie.  How does a newbie act?  Let’s walk through a couple of examples.

But first, let me add a little disclaimer about our friend Neophyte Joe.  He’s a friend, here to help those of you who might be forgetting your manners a bit or new to the social media party.

So let’s look at some of his faux pas examples:

  • Making Relationship Building a #1 Priority. He often forgets that social media is all about relationships and getting to know each other.

Neophyte Joe has a bad habit of walking up to you on Twitter  without introducing himself or trying to get to know you, and immediately trys to jump into bed.  Hey, how about we get right to it?

“Buy this “never thought of before box product about facebook for business, watch my fabulous video, hear my bio and tell all your followers, I’m the BOMB”

  • Using Twitter Personalities for Selling

Using Twitter “friends” with many followers to sell your products.  Neophyte Joe only uses twitter for selling and he tweets to twitter personalites like @scobleizer and @chrisbrogan about his product and articles just for the hits to these popular twitter guys large number of followers.  Thumbs down Neophyte Joe.

So that’s it for our lesson today.  Go read Seth’s post and add him to your RSS feeder if you haven’t already. (Is there still anyone in Social Media that hasn’t? I wonder.)  My favorite thing about reading Seth is that he says mountains in very few words. I get loads of inspiration in a time efficient manner.  Bingo!

And no, Brad Crooks and Jim Turner, Sorry, he’s not either of you. You’re both far too courteous and giving to others to be Mr. Neophyte Joe.  Neophyte Joe is happy to look up to both of you as his mentors.  Stay tuned for another post on Joe in the future.  He’s got a lot of examples for all of us 😉  Thanks for reading and Happy Monday!

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{ 4 comments… read them below or add one }

John Fischer 02.16.09 at 7:14 am

This mode of socialization is not how most of us were trained to think regarding business and work. The social graces it takes to be authentic are not rare, just misapplied. It took me awhile…. and I am still learning how to engage without a trace of shill.

John Fischer’s last blog post..Because Everything’s Funnier

thudfactor 02.16.09 at 7:18 am

Good post! I get the feeling a lot of the folks who follow me on Twitter are doing it just because they want to sell at me or get me to read what they write. It’s a little insulting — it’s like they view us as drones who will react to any attention by buying their crap. My attention is not as cheap as a “follow” or a “friending.”

thudfactor’s last blog post..What does “impossible” mean?

Curiosity 03.03.09 at 7:33 pm

It doesn’t say in Seth Godins Blog post that Mother Theresa was an Atheist, it says that she was filled with self doubt. An Atheist is someone who DOESN’T beleive in God and renounces the existence of God, the devil, the whole shebang. She was struggling with the idea and was far more Agnostic because she was searching for God and she wanted to believe. Atheists don’t seek God they reject and renounce because they don’t believe.

egoddess 04.03.09 at 9:54 pm

The WORST thing is when people try marketing to you via Direct Message on Twitter and tell you to check out their site/product. I really don’t mind if it’s a cool blog or site that might be of interest, but it’s almost NEVER that. Most of the time, however, they post links to get rich quick or MLM schemes. That would be the fastest way to get me to unfollow you. They just don’t “get it!”

egoddess’s last blog post..Airline uses duct tape on wings to cut down on costs

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