Comments on: Does your 2009 Business Plan include a Social Media Strategy?

By: Rob

Rob — Mon, 22 Feb 2010 04:22:38 +0000

Great post! I’m wondering if anyone has come across a template for a social media strategy section for a business plan? Looking to put one together and I hate to recreate the wheel when I know there must be some great ones out there!

By: Twitter For Business Case Study: The Coffee Groundz | Social Media | Square Martini Media

Wed, 11 Nov 2009 04:32:18 +0000

[...] “Free coffee and free dessert here thanks to #hallmarkmobile come by and say hi.” This Social Media Strategy works for Coffee Groudz as it attracts new customers. Hallmark Mobile wins by tapping into the [...]

By: Andrea Hill

Andrea Hill — Sun, 04 Jan 2009 19:38:47 +0000

Hi Angie, thanks for the response, and I'm glad it gave you the opportunity to mention some upcoming content. I know that there are certainly ways to leverage these tools for business purposes, I'm just finding that sometimes folks focus more on the tool itself than its effective use. I will certainly be back to read more: I'm actually going to be changing the focus of my blog to on some of the nuances of digital marketing and strategy, including how best to leverage social media. Andrea Hill’s last blog post..The difference between social media and social networking

By: Angie A. Swartz

Angie A. Swartz — Sun, 04 Jan 2009 19:26:49 +0000

Hey Andrea, Thanks for reading and so much for your comment. You give us a great segway to write posts detailing how to use both LInked In and Facebook for business. Chip Lambert and Mari Smith, respectively, do a great job presenting how to use both of these tools for business. You might check out both of their materials and see what you think. Stay tuned here for a more in depth review of both. In the interim, let’s consider that we’re in the age of conversation marketing. Both Linked In and Facebook give us access to thousands of targeted business connections we wouldn’t otherwise have. Additionally, they both provide us with the opportunity to participate in discussion forums, to ask/answer questions and to post articles. Can you imagine the business power at your fingertips in those factors alone? We’ll also try to provide you with some business case success stories in the future. Deal? Thanks again for visiting and please keep asking questions! For Social Media to reach past it’s tipping point, we all have to keep poking holes in it =-) Happy Sunday!

By: Andrea Hill

Andrea Hill — Sun, 04 Jan 2009 05:49:41 +0000

I find your three suggestions very interesting: I consider Facebook and LinkedIn sites that are primarily geared towards introducing individuals, rather than businesses, to social networking. Even Twitter is a better tool for enhancing an individual's social media presence than that of a business. While it's necessary for individuals to understand these tools to be able to use them effectively for their business strategy, I'm not sure that you can assume that what individuals do on Facebook or LinkedIn for their own personal use is necessarily of benefit to their organization. Andrea Hill’s last blog post..Develop an Effective Online Marketing Campaign by Asking ‘Why’ Not ‘What’

By: Will the Phishing Scam Speed Up Twitter’s Maturity Cycle? | Updates | Square Martini Media

Sun, 04 Jan 2009 04:56:06 +0000

[...] my last post here talked about Social Media and your business strategy, I thought it might be worth a look at [...]

By: Kathy Nelson

Kathy Nelson — Fri, 02 Jan 2009 22:01:44 +0000

I agree with you that the business plan for 2009 has to include social networking. As a business coach I find myself tallking to more and more clients about social networking and encouraging them to step into it. It is the “in” thing and I would forcast going to be bigger and bigger. I totally agree with you that it opens many doors to opportunity and relationships. Yes, there is a learning curve, but I have had a ball with it. The brain needs the exercise of learning something new anyway. Plus, it is age defying, an added benefit.
I started with Face book the end of August and now have over 1200 global friends. Through it, I have added many new resources to my tool kit and new friends for joint ventures and future interviews.
Twitter is new for me and I am having the same experience of discovering many good business ideas, making new friends and finding a fun and friendly tribe. For those who like to learn and expand, these are perfect places to connect with people that are creative, generous with their information and encouraging as well.
Reading your blog here I realize I am under utilizing the LinkedIn.
I will have to see how to step-up to maximize that site. Thank you for the awareness on that.
And then, the next thing on my blue print will be to embrace blogging! One step at a time right?
Love your site and new logo too!
Kathy Nelson
The Success Coach for Happy Entreprenuers