Social Media Strategies for Forward Thinking Businesses

John Jantsch founder of Duct Tape Marketing joined host Angie A. Swartz on Twitter Talk Radio on January 13, 2010.  This interview is packed full of information from this small business icon.

Twitter Names:   @Ducttape, @Aaswartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

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When was the last time you were on Linkedin?  When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.”  If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!

1. With over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?

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It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.

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Sometimes you see greatness that you know must be shared. I just finished reading an amazing post by Tamar Weinberg, Founder of Techipedia.com and Marketing Manager at Mashable.com.  You know you’ve discovered greatness when you don’t even want to try to compete because you are awestruck by the masterpiece.

Tamar has assembled 275 of the best posts of 2009 grouped in 30 categories.  Here are just some of her categories:

• Social Media: Small Business
• Twitter
• Video
• Reputation Management
• Search Enging Optimization: Strategy
• Everything Under the Sun.

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The recent full page color ad in USA Today shows a brilliant example of using New Media i.e. Social Media, specifically Twitter and Traditional Media i.e. advertising in the USA Today.  Trident Gum is doing what many brands are implementing with TV advertising, pulling viewers or in this case readers into different media outlets by cross promoting them in advertising.

When working with our Social Media Marketing clients at Square Martini Media we often discuss all current advertising methods and create ways to pull them together.  By linking different audiences or fans across multiple media platforms you create a synergy in your marketing efforts and increase the overall impact.   This is a major part in our clients marketing and Social Media strategy and should be included in yours.

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So, what does a Candy Cane Martini (see recipe below) have to do with your social media strategy?  Well, that depends on how you use it.  But, if you plan well, it could play at least a little role in your social media impact for the holiday season.

Every time you get together with a friend, business partner, customer, or prospect this holiday season, think about how you might use social media to let them know you felt extra special about the time they chose to spend with you.  Can you?

• Photograph them with you and your festive Candy Cane Martini then:
  • Tweet it (via Tweetphoto)?

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Today I was reading Website Magazine (does anyone else still read magazines?) and noticed a small note on Popular Twitter Clients (applications that allow you to do more things with twitter).  There are hundreds of different ways to tweet your message out on twitter but here are the top 7 ways people send out their messages to the twitterverse:

1. Web – 20.74% – The web means just using twitter.com to send twitter messages.
2. TweetDeck – 13.73% – TweetDeck is the most popular client for twitter and also connects to your Facebook, Linkedin, and MySpace accounts.  TweetDeck allows you to create groups with the people you are following on twitter.

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Mari Smith, The Pied Piper of Facebook, joined host Angie A. Swartz on Twitter Talk Radio on September 2, 2009.  This interview is filled with so much great information, we just couldn’t resist going back and writing about it!

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.  

Twitter Names:   @MariSmith, @Aaswartz.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

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Is Social Media a FAD?

Well, maybe it is for you…. If you live under a rock or on a mountain top where there’s no possiblity of ever getting internet or wireless phone signal.

But, if you are one of those businesses out there wavering on whether or not it’s time yet to stick your toe in the social media waters, you might want to watch this video. Yes, it could be a publicity stunt but even if it is. The groom, Dana Hanna, took time out from his wedding day to update his facebook and twitter statuses.

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